Question

Offered Price $ 18.00

Your client unexpectedly stops by, carrying three storage boxes

Question # 00730531
Subject: Education
Topic: General Education
Due on: 07/12/2019
Posted On: 07/12/2019 11:19 AM

Rating:
4.1/5
Expert tutors with experiences and qualities
Posted By
Best Tutors for school students, college students
Questions:
109632
Tutorials:
109808
Feedback Score:

Purchase it
Report this Question as Inappropriate
Question

Your client unexpectedly stops by, carrying three storage boxes and five thumb drives. He says that he just ran across some customer files that he thought may be useful on the project. He takes the lid off one of the boxes. The first thing you see is a credit card number and address. He then offers to upload the data from his thumb drive to your computer. You respectfully decline, quickly replace the storage box cover, and ask him a series of questions. It turns out, he attended a marketing seminar recently and the presenter emphasized the importance of knowing your target market. He remembered that he had customer data sitting around not being used and he thought it could help paint a clearer picture of his target market. Below are the questions you asked and his responses:

  • Where has this information been stored until now? The boxes have been under the receptionist's desk and the thumb drives just include data from our shared network drive.
  • What types of protections do you have on your computers? We use antivirus software, but that's about it. We all trust each other so we don't use passwords.
  • Did your clients give you permission to use their personal information for any other purpose than the purpose for which you initially collected it? No, but I figured since it's in my possession, it's mine to use.

To complete this assignment, do the following in a minimum of 3 double-spaced pages (not counting the References page):

  1. Review the readings from this module and examine the legal and ethical concerns relating to the client's practices of storing, managing, and using customer data.
  2. Review the article Market Research and the Ethics of Big Data. Review page 7 of the article and discuss at least four aspects of the code the client would be violating by using his customer files in this manner.
  3. Discuss the risk to the client of failing to consider legal and ethical issues when using consumer data or conducting marketing research.
  4. Recommend at least four best practices for consumer data collection, storage, and use for the client to implement immediately.
Tutorials for this Question
Available for
$ 18.00

Your client unexpectedly stops by, carrying three storage boxes

Tutorial # 00731122
Posted On: 07/12/2019 11:22 AM
Purchased By: 0 Buyers
Posted By:
Best Tutors for school students, college students
Expert tutors with experiences and qualities
Questions:
109632
Tutorials:
109808
Feedback Score:
Report this Tutorial as Inappropriate
Tutorial Preview … b…
Attachments
Your_client_unexpectedly_stops_by,_carrying_three_storage_boxes.ZIP (18.96 KB)
* - Additional Paypal / Transaction Handling Fee (5% of Tutorial price + $0.30) applicable
List of Main Subjects
Accounting
Anthropology
Architecture
Art
Asian Studies
Astronomy
Biology
Business
Chemistry
Communications
Computer Science
Economics
Education
Engineering
English
Finance
Foreign Languages
Gender Studies
General Questions
Geography
Geology
Health Care
History
Kindergarten
Law
Linguistics
Literary Studies
Marketing
Mathematics
Music
Nursing
Performing Arts
Philosophy
Physics
Political Science
Psychology
Religious Studies
Sociology
Statistics
Urban Planning and Policy
View all subjects...
Loading...
Loading...