Question

Offered Price $ 28.00

Foreign Market Entry Project

Question # 00730496
Subject: Education
Topic: General Education
Due on: 07/12/2019
Posted On: 07/12/2019 09:56 AM

Rating:
4.1/5
Expert tutors with experiences and qualities
Posted By
Best Tutors for school students, college students
Questions:
109632
Tutorials:
109808
Feedback Score:

Purchase it
Report this Question as Inappropriate
Question

COMPANY: Chick Fil A & Expansion Into India

Foreign Market Entry Project 

 

The purpose of this exercise is for each group to connect the materials learned from the course with the real-world and on-going events in the marketplace. The group will choose an American company and a foreign country for which the group researches and analyzes information from various sources to write a strategic plan. Your company is pursuing international growth. This may be the company’s first international move, or one in a series (as determined by the group). The proposal should offer final recommendations to the board based on a comprehensive analysis.

 

COMPANY: Chick Fil A & Expansion into India

 

Components of the Project

· Part 1. Executive summary (around, NOT shorter than, 1 page)

o = Summarizes a longer report or proposal in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. It usually contains a brief statement of the problem or proposal covered in the major document(s), concise analysis and main conclusions. It is intended as an aid to decision-making by managers and has been described as the most important part of a business plan.

 

· Part 2. Background information

o Brief company information (Briefly)

o Purpose of international expansion

 

· Part 3. Assessment of the business environment in the country

o Justify your choice of country.

 

o Some examples of information you may want to include are:

§ Size of the market, growth potential

§ Infrastructure

§ Cultural differences

§ Availability of key resources (e.g., production inputs, human resources, key suppliers)

§ Other entry barriers (e.g., trade barriers, regulations)

§ Target market & characteristics of customers

§ Competition

 

· Identify a few major competitors.

 

NOTE: You don’t have to include all of the above information. Focus on only the elements which are relevant and directly related to the company.

 

· Part 4. SWOT

 

o Based on the business environment assessment (Part 2), identify the key business opportunities and challenges, and explain how you can take advantage of the opportunities and cope with the challenges.

 

o Core competencies & strengths that can help your company outcompete your major competitors in the country.

o Your weaknesses that place your company at disadvantage relative to your major competitors in the country

 

· Part 5. Market entry strategy ( 2 ppl split)

o Specific components of this sections include:

§ Foreign market entry mode selection

· Justify your choice of entry mode

§ Choice of local partner (if necessary)

· e.g., Export management companies (EMCs), agents, distributors, joint venture partners, strategic alliance partners, franchisees, and/or licensees

§ Product/service

· Adapt or standardize?

· If adapt, why, what, and how much?

 

§ Manufacturing

 

§ Pricing

§ Logistics

§ Distribution channel management

§ Financial projections

· Major sources and use of funds

 

· Projected sales, profits, and break-even point (BEP)

o Choose (an) entry mode(s) from the following options (you can choose more than one if necessary):

§ 1. Exporting

· Direct or indirect

§ 2. Acquisition

· Include “What company and why?” → This is my part

§ 3. Greenfield investment

· Include “Where to set it up and why?”

§ 4. Joint venture

· Include “Whom to partner with and why?”

§ 5. Licensing

· Include “On what conditions?” & “How are you going to minimize risks?”

§ 6. Franchising

· Include “On what conditions?” & “How are you going to minimize risks?”

§ 7. Strategic alliance

 

· Include “Whom to work with and why?”

 

NOTE: Explain in detail why you have decided to use the entry mode and how it fits your overall business strategy in the market.

Evaluation criteria

· Depth of analysis

· Thoroughness of analysis

· Organization

· Consistency

· Accuracy

· Relevance of the materials

· Clear & effective communication

· Critical perspective

· Quality of recommendations

· Creative & Interesting

 

Requirements

· The paper must be around 4 pages in length (single-spaced; 12-point font size; including figures, tables, etc., but NOT including references). APA Style

Tutorials for this Question
Available for
$ 28.00

Foreign Market Entry Project

Tutorial # 00731087
Posted On: 07/12/2019 09:56 AM
Purchased By: 0 Buyers
Posted By:
Best Tutors for school students, college students
Expert tutors with experiences and qualities
Questions:
109632
Tutorials:
109808
Feedback Score:
Report this Tutorial as Inappropriate
Tutorial Preview … P…
Attachments
Foreign_Market_Entry_Project.ZIP (18.96 KB)
* - Additional Paypal / Transaction Handling Fee (5% of Tutorial price + $0.30) applicable
List of Main Subjects
Accounting
Anthropology
Architecture
Art
Asian Studies
Astronomy
Biology
Business
Chemistry
Communications
Computer Science
Economics
Education
Engineering
English
Finance
Foreign Languages
Gender Studies
General Questions
Geography
Geology
Health Care
History
Kindergarten
Law
Linguistics
Literary Studies
Marketing
Mathematics
Music
Nursing
Performing Arts
Philosophy
Physics
Political Science
Psychology
Religious Studies
Sociology
Statistics
Urban Planning and Policy
View all subjects...
Loading...
Loading...