Brand Extension Assignment: Select a product or service about which you will write an up to five-page paper discussing the ways in which a brand extension may be created for that item. Include a strong rationale for the brand extension. Remember that Kellogg's cereals started with Corn Flakes and look at all of the brand extensions now.
Areas to include:
Brand (to include a brief background)
Rationale/justification or need for the new idea. Relate the idea back to the company's mission statement
Marketing/launch strategy (to include pricing and channel strategy)