KAPLAN MT445 UNIT 6 QUIZ LATEST 2016 FEBRUARY
Question 1. Question : One of your classmates asserts that advertising, marketing research, and brand management are redundant expenditures because a firm can obtain the same information by simply looking at what customers are already buying. Which of the following is not a response you might offer her?
Conducting market research is a good way for firms to keep abreast of changing consumer tastes and preferences.
Advertising and brand management allow a firm to create an entry barrier which will insulate the firm from competition and from undertaking further product innovations.
Marketing research could allow a firm to identify new market opportunities and at least, in the short run, a firm can make a profit supplying products to this market segment.
If a firm successfully manages its brand, customers become less price sensitive as they perceive fewer substitutes for the firm's brand.
Question 2. Question : Figure 12-3
Figure 12-3 shows short run cost and demand curves for a monopolistically competitive firm in the market for designer watches.
Refer to Figure 12-3.What is the area that represents the total revenue made by the firm?
0P0aQa
0P1bQa
0P2cQa
0P3dQa
Question 3. Question : Table 12-3
Table 12-3 shows the firm's demand and cost schedules for a firm in monopolistic competition.
Refer to Table 12-3. What is the amount of the firm's loss at its optimal output level?
$0
$31
$45
$50
Question 4. Question : Figure 12-6
Refer to Figure 12-6. What is the amount of excess capacity?
Q4 - Q3 units
Q4 - Q2 units
Q3 - Q2 units
Q3 - Q1 units
Question 5. Question : What type of demand curve does a monopolistically competitive firm face?
Horizontal
Vertical
Downward sloping
Upward sloping
Question 6. Question : Table 13-4
Table 13-4 shows the payoff matrix for Wal-Mart and Target from every combination of pricing strategies for the popularPlayStation 3. At the start of the game each firm charges a low price and each earns a profit of $7,000.
Refer to Table 13-4. For each firm, is there a better outcome than the current situation in which each firm charges the low price and earns a profit of $7,000?
Yes, the firms can implicitly collude and agree to charge a higher price.
No, there is no incentive for each firm to consider any other strategy.
No, any other strategy hurts consumers.
Yes, each firm can implicitly agree to increase output and not to deviate from a low price.
Question 7. Question : Each member of OPEC can increase its income by selling more oil than its output quota because
by selling more at OPEC's cartel price, a member will automatically earn more income.
each member's demand is more elastic than the total demand for oil.
the demand for oil is inelastic, total revenue increases.
the demand for oil is perfectly elastic.
Question 8. Question : An example of a barrier to entry is
product differentiation.
high profits.
superior technological knowledge.
increasing marginal costs
Question 9. Question : In an oligopoly market
the pricing decisions of all other firms have no effect on an individual firm.
individual firms pay no attention to the behavior of other firms.
advertising of one firm has no effect on all other firms.
one firm's pricing decision affects all the other firms.
Question 10. Question : The DeBeers Company of South Africa was able to block competition through
economies of scale.
ownership of an essential input.
government-imposed barriers.
differentiating its product.
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Rating:
5/
Solution: KAPLAN MT445 UNIT 6 QUIZ LATEST 2016 FEBRUARY