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CORPORATE RESPONSIBILTY AND MARKETING STRATEGY

Question # 00007702
Subject: General Questions
Due on: 02/18/2015
Posted On: 02/02/2014 04:32 PM

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Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.


Write a six to eight (6-8) page paper in which you:

  1. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position.
  2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Support your response with examples of the impact in question.
  3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response.
  4. Determine whether or not you believe that Apple’s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Provide a rationale for your position.
  5. Analyze Apple’s current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations yielded the desired results.
  6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Tags strategy marketing responsibilty corporate apples page position apple aignment responsibilities determine examples support suppliers provide response social current reputation ethical follow order benefits academic impact products cover title requirements formatting desired typed spaced times

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20140108182522apple.docx (19.01 KB)
Preview: 2013 xxxxxxxx Report, xxxxx Apple provides xxxxxxxxxxx opportunities for xxx workers xxxx xx workers xxx were inducted xx Apple after xxxxx High xxxxxx xxx offered xx complete their xxxxxxxxxx studies and xxx their xxxxxxxx xxx professional xxxxxx After all xxxxx steps taken, xxxxx is xxxxx xxxxxx problems xxxxxxxxx social and xxxxxxx violations by xxx suppliers xx xxxxxxx not xxxx processes of xxxxx but also xxx reputation xx xxxxxxxxx countries xxxxxxxx a non-profit xxxxxxxxxxxxx China Labor xxxxx has xxx xxxx allegations xx one of xxxxxxxxx major supplier, xxxxx Circuits xxxxx xxxxx watch xx established in xxxx and working xxxx many xx xxxxx unions xxx government agencies xx works with xxxxx firms xxx xxxxx unions xxx conduct in-depth xxxxx of labor xxxxxxxxxx and xxxxxxxxx xx companies xxxxx Labor Watch xxxx that Jabil xxxxxxx is xxxxxxxxx xxxxx and xxxxxxx values Among xxx infringements uncovered xx China xxxxx xxxxx include xxx millions of xxxxxxx unpaid overtime, xxxx were xxxx xxxxxxx workers xx work for xxxxxxxx hours and xxx allowing xxxx xxx taking xxxx They were xxxxxx eleven hours xxxx a xxx xxxx their xxxxx and giving xxxx only 30 xxxxxxx break xxx xxxx They xxxx also discriminating xx basis of xxxxxx and xxxx xxxx were xxxxxx only people xxxx than 35 xxxxx of xxx xxxx were xxxx not allowing xxxxx female workers xx take xxxxxxxxx xxxxxx Another xxxxxxxx activity was xxxx they were xxxxxxxx only x xxxxx training xx a worker xxxxx recruitment These xxx activities xxx xxx only xxxxxxx Apple’s ethical xxx social responsibility xxx also xxx xxxxx requirements xx China (China xxxxx Watch, 2013) xx 2012 xxxxxxx xxxxx based xxxxxxx was accused xx violating labor xxxx and xx xxxx gained x wide spread xxxxxxxxxxx on international xxxxx Foxconn xxxxxxx xxx assembling xxxxxxx for Apple xxx they were xxxx involve xx xxxxxxx their xxxxxxx to work xxx long overtimes xxx were xxx xxxx well xxx even their xxxx were also xxx paid xxxx xxxxxxx went xxxx more crucial xxxx about ten xxxxxxx commit xxxxxxx xxx later xx its been xxxxxxxxxxxx that they xxxx not xxxx xxxxxxx well xx factory and xxxxxxx of management’s xxxxxxxx they xxxx xxxxxx to xxxxxx suicide (Blancard, xxxxx These scandals xxxx very xxxxxxxx xxxxxx on xxx reputation of xxxxx Apple has xxxxx pressure xxxx xxxxxxxxxxx of xxxxx markets where xxxxx factories are xxxxxxxxx and xxxx xxx developed xxxxxxx where Apple’s xxxxxxxx are being xxxx Social xxxxxx xxx philanthropists xxx also criticizing xxxxx for its xxxxxxxx of xxxxxxxxx xxxxxx responsibility xxx with all xxxx criticism and xxxxxxxx Apple xx xxx only xxxxxxxxx but also xxxxxxx at very xxxx pace, xxx xxxxxx behind xxxxx success is xxxxx individual actions xx meet xxxxxx xxxxxxxxxxxxxx and xxxxx policy of xxx letting their xxxxxxxx to xxxxxxx xxxx and xx someone does, xxxx work with xxxx and xxxxxx xxxx partner xx improve its xxxxxxxxx The increasing xxxxxxxxx of xxxxxxxxxx xxxxxxxxxx in xxxxxxxxx countries .....
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