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MKTG430 Week 5 Discussion 1 & 2 latest 2017 november

Question # 00621969
Subject: Marketing
Due on: 11/25/2017
Posted On: 11/25/2017 11:26 AM

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dq 1

WEEK 5: GLOBAL SERVICE MARKETING

4343 unread replies.4747 replies.

What are the differences and similarities between goods and services? Please provide some examples.

dq 2

WEEK 5: PROMOTIONAL CAMPAIGN

4141 unread replies.4545 replies.

Please list and discuss the many components of a promotional campaign. How is it different for international marketing? What activities need to be changed to adapt to the foreign target market?

Tags 0 november latest discuion week mktg430 promotional unread different international campaign components list marketing discu activities target market foreign adapt need changed replies campaign4141 replieswhat differences replies4747 marketing4343 global service similarities goods week 1week examples provide

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MKTG430 Week 5 Discussion 1 & 2 latest 2017 november

Tutorial # 00620662
Posted On: 11/25/2017 11:28 AM
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MKTG430_Week_5_Discussion_1_2.docx (42.42 KB)
Preview: and xxxx launching x new flavor, xx conducted a xxxxxxxx program xxxx xxxxx ambassadors xxx offered promotional xxxxx and coupons xx the xxxxxxxxx xxxx sampled xxx product The xxxxxxx had several xxxxxxxx in xxxxxxxxxxx xxx new xxxxxxxx gaining feedback, xxxxx attracting consumers xx buy xxx xxxxxxx with x promotional rate xxxxx Reply to xxxxxxxxxxxxxxx SubdiscussionGillian xxxxx xxxxxxxxxxxxx Coote xxxxxx Wednesday Nov xx at 6:30pmManage xxxxxxxxxx EntrySheena, xxxx xxxx of xxxxxxxxxxx must advertising xxxxxxxx make as xxxx companies xxxx xxx sight, xxx sound, one xxxx campaigns? Reply xxxxx to xxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxx PalmerinMichael xxxxxxxxxxxxxxxxx Nov 22 xx 8:56pmManage Discussion xxxxxxxxxxxxxxxx Agencies xxx xxxx planning xxx creating innovative xxxxxxxxxxxxx concepts Adjustments xxxx have xx xxxx while xxxxxxxx an ad xx order to xxxxxx the xxx xxxxxx one xxxxxx one sell xxxxx be as xxxxxxxxx Basics x xxx Agencies xxxxxx first of xxx understand: the xxxxxxx of xxx xxxxxxxxx their xxxxxx slogans and xxxx have to xxxx up xxxx xxx advertisement xxxx accordingly e x Apple: The xxxxxxx name, xxxx xxx everything xx related to xxxxx 2 Brand x The xxxxxx xxx to xxxxxxx take information xxxx the management xx the xxxxx xxxxx they xxxxx want to xxxxxx in minds xx the xxxxxx x g x Initially IBM xxx IT Giantsmade xxx employees xxxx xxxx suit xxx shirt for xxxxxxxx meetings in xxxxx to xxxxxxx xxxxx brand xxxxxx big blue x Consistency: Consistency xx message xxxxxx xxx globe xxx Multinational companies xxxxxxxxx has to xx same xxxxxxx x : xxx restaurant chains xxxx KFC and xxxxxxxxxx Reply xxxxx xx CommentCollapse xxxxxxxxxxxxxxxxxxx GwynnAshley GwynnYesterday xxx 24 at xxxxxxxxxxxx Discussion xxxxxxxxxxxxxx xxxx companies xxxx a "one xxxxxx one sound, xxx sell" xxxxxxxx xx a xxxxxxxxx campaign There xxx so many xxxxxxxxx "voices" xxxx xx hear xxxx day, through xxx internet, television, xxxxxx media xxxxx xxx everyday xxxxxxxxxxxxxx It can xx hard to xxxxx them xxxxxxxx xxxx one xxxxxxxx especially if x brand's "voice" xx inconsistent xx xxxxxx too xxxx For example, xxxxx strolling in xxx mall x xxx weeks xxxx my mother-in-law xxxxxxx a kiosk xxxxxxx with xxxxxx xxxxxxxxx gowns x didn't notice xxx kiosk because xxxxx were xx xxxxxx and xx brand name xxxx I could xxx We xxxxx xx there xxx a website xxxxx we could xxxx out xxxxx xxx were xxxxxx a business xxxx with a xxxx to x xxxxxxxx page xxxxx was no xxxxx information about xxx brand xxxxxxx xxxx for xxx Facebook page xxxx had a xxxx impersonal xxxx xx seemed xxxx the brand xxx no identity, xxx we xxxxxxxx xxxx open xxxxxxxx of communication, xxxxxxxx or the xxxxx behind xxx xxxxx Therefore, xx ended up xxxxxxxx another vendor xxxx had xxxxxxxxxx xxxxxxxxx open xxxxxxxxxxxxx and a xxxxx reputation According xx Bosomworth xxxxxxx xxx goal xx "one sight, xxx sound, one xxxxx is xx xxxxxxxxx marketing's xxxxx on the xxxxxxxx "Marketing channel xxxxxxxxxx message xxxxxxxxx.....
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