MKTG425 Week 3 Discussion 1 & 2 Latest 2017 November
Question # 00618543
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Updated on: 11/15/2017 01:56 PM Due on: 11/15/2017
DQ1 - ETHICS IN PROFESSIONAL SELLING AND MARKETING
Figure 3.5 in your textbook contains the code of ethics for members of the American Marketing Association. Is this code adequate to cover professional sales people as well or should sales professionals have their own governing code of ethics? Explain your answer.
DQ2 – VALUE OF PARTNERSHIPS
Why is partnering described in our textbook as the highest-quality selling relationship? What aspects of today's information economy have influenced the importance of building partnerships?
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Solution: MKTG425 Week 3 Discussion 1 & 2 Latest 2017 November