MKTG425 Week 3 Discussion 1 & 2 Latest 2017 November

Question # 00618543 Posted By: katetutor Updated on: 11/15/2017 01:56 PM Due on: 11/15/2017
Subject Marketing Topic Marketing Tutorials:
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DQ1 - ETHICS IN PROFESSIONAL SELLING AND MARKETING

Figure 3.5 in your textbook contains the code of ethics for members of the American Marketing Association. Is this code adequate to cover professional sales people as well or should sales professionals have their own governing code of ethics? Explain your answer.

DQ2 – VALUE OF PARTNERSHIPS

Why is partnering described in our textbook as the highest-quality selling relationship? What aspects of today's information economy have influenced the importance of building partnerships?

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