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MARKETING 14593 - Why is it important to align IMC goals

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Subject: Marketing
Due on: 11/14/2017
Posted On: 11/14/2017 11:57 AM

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1) Why is it important to align IMC goals with corporate goals?


2) What is the point of benchmarks and budgets—why do creative plans need quantitative components? Please describe what you judge to be the most useful of these.

Tags goals align important 0 marketing goals quantitative need components judge useful plans budgetswhy corporate align point benchmarks important creative

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