1. In what ways do pricing constraints impact price setting?
2. What are ways marketing executives manage a product's life cycle?
3. What are the four stages of the Product Life Cycle? Please discuss a product you are familiar with and it's current stage within the life cycle?
4. In your opinion, which of the seven stages in the new product development process is most important and what reasoning led you to your conclusion?
5. Marketers must take into consideration many variables when developing their pricing strategies; What are your thoughts on price elasticity of demand, fixed and variables costs?