Comprehensive Marketing Plan and
Caninantics is a startup company
whose newest invention is its product "Sallone's Universal Dog Food
Dispenser." Consider the following questions related to developing a
comprehensive marketing plan for Sallone's.
what brand elements would be most useful for differentiating your company's
brand from competing brands.
a sentence or two, what is the appropriate positioning for your company's
factors will you use to determine your company's strategic group, and what
competitive strategy would be most effective as your company introduces this
how your company will address the five product levels: core benefit, basic
product, expected product, augmented product, and potential product.
the primary pricing objective for your company. What are some of the
implications of your pricing decisions?
what type of packaging and labeling you will use to support your brand image.Be
sure that your ideas support your product and decisions you have made in the
Consider the following companies
and answer two related questions to each.
does Disney do best to connect with its core consumers?
are the risks and benefits of expanding the Disney brand in new ways?
2) Louis Vuitton
does an exclusive brand such as LV grow and stay fresh while retaining its
the counterfeiting of LV always a negative? Are there any circumstances where
it can be seen as having some positive aspects?
does The Ritz-Carlton match up to competitive hotels? What are the key
the importance of the "wow stories" in customer service for a luxury
hotel like The Ritz-Carlton?