Question
Offered Price $16.00

Virtual goods, disintermediation, product maturity

Question # 00615788
Subject: Marketing
Due on: 11/10/2017
Posted On: 11/10/2017 05:26 AM

Rating:
4.1/5
Expert tutors with experiences and qualities
Posted By
Best Tutors for school students, college students
Questions:
96824
Tutorials:
96924
Feedback Score:

Purchase it
Report this Question as Inappropriate
Question

Virtual goods, disintermediation, product maturity and more

These questions as completely as possible. Please provide logical arguments with support for each answer.

1) Is the buying and selling of virtual goods marketing's new frontier? How can a brand manager take advantage of the millions of consumers who live in a virtual reality?

2) How does disintermediation and the restricting of distribution channels impact brick and mortar marketers? Is the Internet revolutionizing marketing or is it just another distribution tool?

3) Pick a product that is in a developed nation and is facing maturity and decline within its domestic market. Describe your strategy for extending the profitable life of the product within its mature market (do not use international expansion as the strategy).

4) Companies must balance their competitive and marketing strategies to fit the desires of their target market while addressing the competitive and realities of the marketplace. Barbie is celebrating her 50th birthday. What can Mattel do to stop the decline of Barbie, one of their best selling products in the past?

5) The shelf life of a chief marketing officer is 26 months on average. How does this short tenure impact the success or failure of a company's marketing strategy? What are the challenges of the position and what can be done to increase the time in the job?

Tags maturity product disintermediation goods virtual marketing distribution life product decline strategy market virtual selling does goods maturity target desires position strategies marketwhile realities competitive addreing theircompetitive increase expansion international itsmature thejob time marketplace companies strategy4

Tutorials for this Question
Available for
$16.00

Virtual goods, disintermediation, product maturity

Tutorial # 00614365
Posted On: 11/10/2017 05:27 AM
Posted By:
Best Tutors for school students, college students dr.tony
Expert tutors with experiences and qualities
Questions:
96824
Tutorials:
96924
Feedback Score:
Report this Tutorial as Inappropriate
Tutorial Preview …goods,…
Attachments
Virtual_goods,_disintermediation,_product_maturity.ZIP (18.96 KB)
Preview not available.
Purchase this Tutorial @ $16.00 *
* - Additional Paypal / Transaction Handling Fee (3.9% of Tutorial price + $0.30) applicable
Loading...