Alibaba's Global Expansion
analyze the strategic profile of
Alibaba, purpose and vision, including the following issues:
1. Defended the business strategy
utilized by Alibaba.
2. Evaluated Alibaba's rationale
for developing its international competitive market capabilities.
3. Assessed whether Alibaba is
utilizing the most appropriate method of international market entry, including
the strengths and weaknesses of each option.
4. Assessed whether Alibaba's
choice of organizational structure aligns with its international corporate
5.Summarized key take-aways from
the study of Alibaba's business strategy.
More details to explain 1-5 above:
Alibaba is China's—and by some
measures, the world's—biggest online commerce company. Its three main
sites—Taobao, Tmall, and Alibaba.com—have hundreds of millions of users, and
host millions of merchants and businesses. Alibaba handles more business than
any other e-commerce company.
Begin by briefly analyzing the
Alibaba organization, including its purpose and vision. Next, analyze the
strategic profile of Alibaba, including the following issues:
•Identify the business strategy
Alibaba seems to be following internationally: multi-domestic, global, or
transnational? Defend your choice with research, rationale, and appropriate
•Assess the appropriateness of
?Evaluate the rationale for
developing international competitive capabilities.
?Distinguish among the alternative
methods of international market entry that are available to Alibaba, including
the strengths and weaknesses of each option. Assess whether Alibaba is
utilizing the best method.
?Distinguish among the
organizational structures used to implement the three alternative international
corporate strategies. Assess whether Alibaba's choice of structure aligns with
their chosen strategy. Finally, summarize two or three important take-aways
from your research into Alibaba.