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Alibaba's Global Expansion strategy

Question # 00615783
Subject: Marketing
Due on: 11/10/2017
Posted On: 11/10/2017 05:19 AM

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Alibaba's Global Expansion strategy

analyze the strategic profile of Alibaba, purpose and vision, including the following issues:

.

1. Defended the business strategy utilized by Alibaba.

2. Evaluated Alibaba's rationale for developing its international competitive market capabilities.

3. Assessed whether Alibaba is utilizing the most appropriate method of international market entry, including the strengths and weaknesses of each option.

4. Assessed whether Alibaba's choice of organizational structure aligns with its international corporate strategy.

5.Summarized key take-aways from the study of Alibaba's business strategy.

More details to explain 1-5 above:

Alibaba is China's—and by some measures, the world's—biggest online commerce company. Its three main sites—Taobao, Tmall, and Alibaba.com—have hundreds of millions of users, and host millions of merchants and businesses. Alibaba handles more business than any other e-commerce company.

Begin by briefly analyzing the Alibaba organization, including its purpose and vision. Next, analyze the strategic profile of Alibaba, including the following issues:

•Identify the business strategy Alibaba seems to be following internationally: multi-domestic, global, or transnational? Defend your choice with research, rationale, and appropriate examples.

•Assess the appropriateness of Alibaba's strategy.

?Evaluate the rationale for developing international competitive capabilities.

?Distinguish among the alternative methods of international market entry that are available to Alibaba, including the strengths and weaknesses of each option. Assess whether Alibaba is utilizing the best method.

?Distinguish among the organizational structures used to implement the three alternative international corporate strategies. Assess whether Alibaba's choice of structure aligns with their chosen strategy. Finally, summarize two or three important take-aways from your research into Alibaba.

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Alibaba's Global Expansion strategy

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Posted On: 11/10/2017 05:19 AM
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