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Market Plans and QMC - Target Markets, demographics

Question # 00615754
Subject: Marketing
Due on: 11/10/2017
Posted On: 11/10/2017 04:44 AM

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Market Plans and QMC

It's time to develop the marketing plan. Bring together everything you have learned and experienced to date, and create a thorough, detailed plan for QMC. The marketing plan should include:

1. Executive Summary

2. Situation Analysis

o Target Markets (demographics, needs, trends, etc.)

o Critical Analysis Considered (SWOT, Competitive, etc.)

o Product(s) Defined (features, benefits, etc.)

o Anything else you believe to be important

3. Key Marketing Objectives (what are you trying to accomplish?)

4. Strategic Initiatives

o Positioning

o Differentiation vs. Competition

o Pricing Strategy

o Distribution Strategy

5. Tactical Plans

o Promotional Tactics to be Used

o Develop a creative execution of a print ad

o Develop a creative execution for a direct mail or e-mail campaign

o Timing

o General Thoughts on Budget (where will you spend money?)

o Anything else you believe to be important

6. Other

o Keys to Winning

o Barriers to Success

o How will you measure results

? Define the scope of the marketing plan

? Agree on general parameters such as target market, positioning and differentiation, pricing and promotion strategies

? Decide who will write which piece of the plan

Tags demographics markets target plans market plan etco anythingelse believe marketing creative market execution developa generalthoughts important6 othero moneyo spend budget timingo print usedo direct mail campaigno email keysto winningo differentiationpricing positioning target promotion strategies piece

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Market Plans and QMC - Target Markets, demographics

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Posted On: 11/10/2017 04:45 AM
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