Market Plans and QMC - Target Markets, demographics

Question # 00615754 Posted By: dr.tony Updated on: 11/10/2017 04:44 AM Due on: 11/10/2017
Subject Marketing Topic Marketing Tutorials:
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Market Plans and QMC

It's time to develop the marketing plan. Bring together everything you have learned and experienced to date, and create a thorough, detailed plan for QMC. The marketing plan should include:

1. Executive Summary

2. Situation Analysis

o Target Markets (demographics, needs, trends, etc.)

o Critical Analysis Considered (SWOT, Competitive, etc.)

o Product(s) Defined (features, benefits, etc.)

o Anything else you believe to be important

3. Key Marketing Objectives (what are you trying to accomplish?)

4. Strategic Initiatives

o Positioning

o Differentiation vs. Competition

o Pricing Strategy

o Distribution Strategy

5. Tactical Plans

o Promotional Tactics to be Used

o Develop a creative execution of a print ad

o Develop a creative execution for a direct mail or e-mail campaign

o Timing

o General Thoughts on Budget (where will you spend money?)

o Anything else you believe to be important

6. Other

o Keys to Winning

o Barriers to Success

o How will you measure results

? Define the scope of the marketing plan

? Agree on general parameters such as target market, positioning and differentiation, pricing and promotion strategies

? Decide who will write which piece of the plan

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  1. Tutorial # 00614322 Posted By: dr.tony Posted on: 11/10/2017 04:45 AM
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