Market Research Process
1. What is the most important step
of the research process? Why is this particular research concept important? How
could you apply this to benefit your company?
2. What are the pros and cons of
each the three basic research methods? What is the difference between primary
and secondary research? When would you use primary research? When would you use
3. What type of research is a
focus group and what is the objective of having one? What are the primary
advantages and disadvantages of using "live" and "online"
focus groups? Would your company benefit from the use of focus groups?