Test Marketing for a new product - Discuss the advantages
Question # 00615545
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Updated on: 11/09/2017 11:20 AM Due on: 11/09/2017
Test Marketing for a new product
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Discuss the advantages and disadvantages of doing different types of test marketing for a new product. Compare web enabled test marketing to standard test marketing or any other type of test marketing i.e. simulated, controlled, virtual, electronic. Consider how the different approaches impact experimental variables of interest as well as extraneous variables.
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Solution: Test Marketing for a new product - Discuss the advantages