Types of research and measurement scales
What research study includes repeated observations over a
period of time?
What type of research uses focus groups or small studies to
get a "feel" for the problem?
What means in name only, data that consist of observations
that can only be classified and counted by category and have no inherent order?
Sing basic research methods, the outcome of the research is
applied to a business problem is called what?
What measurement scale that has no meaningful absolute zero
Often used in marketing and sales, this type of research
always asks "who, what, when, where and how" in research questions
A measurement that uses absolute values, height weight,
distance and money are all examples of what?
Numbers assigned to objects reprensentative of the rank
order when the distance between each of the measures cannot be determined