Coffee Time: Managing Research Design
Coffee Time is a company that is interested in the
coffee-drinking habits of people in India. What is the problem in asking
subjects: How many cups of coffee have you consumed in the past 30 days? What
subjects would be the most likely to provide an accurate description? How could
this question be modified to provide more accurate data?
For the following 2 items: Forecasting and Market potential,
discuss the benefits Coffee Time would find in helping them to obtain valuable
information in problem identification. Discuss whether this data will come from
secondary or primary resources.