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Studying the impact of an increase in advertising

Question # 00613005
Subject: Marketing
Due on: 11/04/2017
Posted On: 11/04/2017 11:51 AM

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1.) Studying the impact of an increase in advertising on sales requires the use of:

a. survey research.

b. causal (experimental) research.

c. exploratory research.

d. observational research.

e. longitudinal analyses.


2.) Budweiser's "King of Beers" slogan is an example of positioning a product by __________.

a. competition

b. price/quality

c. product user

d. product attributes

e. product class


3.) Compared to exploratory research, descriptive research is typically __________ formal and __________ expensive.

a. less; less

b. more; more

c. more; less

d. less; more

e. similarly; similarly


4.) Offering students points for coming to class on time is a good example of ____________.

a. imitative behavior

b. modeling

c. Jungian logic

d. classical conditioning

e. instrumental conditioning


5.) The term positioning means

a. the specific placement of an advertisement on a page

b. the types of advertisements needed to sell the product

c. the image customers have about a product in relation to competitors

d. how the product is priced compared to competitors

e. where the product is placed on the shelf

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