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Studying the impact of an increase in advertising

Question # 00613005
Subject: Marketing
Due on: 11/04/2017
Posted On: 11/04/2017 11:51 AM

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1.) Studying the impact of an increase in advertising on sales requires the use of:

a. survey research.

b. causal (experimental) research.

c. exploratory research.

d. observational research.

e. longitudinal analyses.


2.) Budweiser's "King of Beers" slogan is an example of positioning a product by __________.

a. competition

b. price/quality

c. product user

d. product attributes

e. product class


3.) Compared to exploratory research, descriptive research is typically __________ formal and __________ expensive.

a. less; less

b. more; more

c. more; less

d. less; more

e. similarly; similarly


4.) Offering students points for coming to class on time is a good example of ____________.

a. imitative behavior

b. modeling

c. Jungian logic

d. classical conditioning

e. instrumental conditioning


5.) The term positioning means

a. the specific placement of an advertisement on a page

b. the types of advertisements needed to sell the product

c. the image customers have about a product in relation to competitors

d. how the product is priced compared to competitors

e. where the product is placed on the shelf

Tags advertising increase impact studying product research positioning example compared competitors conditioning exploratory similarly term instrumental means specific placement increase claical behavior imitative modeling jungian logic advertisement page impact relation priced placed shelf customers image

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Studying the impact of an increase in advertising

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