1.) Which of the following statements pertaining to "attitude" is incorrect?
a. attitudes cause a consistent response
b. attitudes are learned
c. individuals are born with specific attitudes
d. attitudes are predispositions
e. attitude is a factor that impacts consumer decision making
2.) Resellers including wholesalers and retailers are properly considered a part of which one of the following B2B markets?
a. commercial market.
b. institutional market.
c. government market.
d. agent market.
e. manufacturer market
3.) Learning that is obtained by rewarding customers for their behavior such as United Airline's use of frequent flyer points is best classified as:
a. classical conditioning
b. instrumental conditioning
c. selective distortion
e. selective attention
4.) Wilma Watkins is 40 years old and typically purchases a new car every five years. Wilma's car purchasing decision is an example of:
a. emergency behavior.
b. impulse behavior.
c. routine problem solving behavior.
d. limited problem solving behavior.
e. extended problem solving behavior.
5.) Considering whether to make a store or nonstore choice (e.g., online, catalog, etc.) typically occurs during which stage of the consumer decision process model?
c. information search
d. evaluation of alternatives
e. post purchase evaluation
6.) This nonprobability sampling technique attempts to match respondents with characteristics in the entire population such as ethnic background.
a. cluster sample
b. simple random sample
c. convenience sample
d. quota sample
e. stratified sample
7.) Which of the following is a characteristic of B2B demand that differentiates it from B2C demand?
a. B2B demand is constant (does not fluctuate)
b. B2C sales on the Web exceed B2B sales.
c. B2B demand is inelastic
d. B2B markets are geographically widespread
e. there is a greater number of B2B customers than B2C customers