DeVry mktg410 week 4 discussion (dq1+dq2) latest 2017 october

Question # 00607188 Posted By: rey_writer Updated on: 10/25/2017 10:05 AM Due on: 10/25/2017
Subject Marketing Topic Marketing Tutorials:
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Week 4 discussion

DQ1 - CREATIVE PROCESS

How can we create an environment that stimulates the creative process and still deliver a project on-time and on-budget to a client?

DQ2 - EFFECTIVE REACH

One of the more popular metrics now being used in nontraditional media (Internet, social media, etc.) is engagement. This term has also been used in evaluating traditional media. Explain what is meant by engagement. Is this term being used the same way in referring to both traditional and nontraditional media?

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