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DeVry mktg410 week 3 discussion (dq1+dq2) latest 2017 october

Question # 00607187
Subject: Marketing
Due on: 10/25/2017
Posted On: 10/25/2017 10:04 AM

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Week 3 discussion

DQ1 - IMC OBJECTIVES, STRATEGIES, AND GOALS

What is the difference between objectives, strategies, and goals? How do these things improve our planning process?

DQ2 - IMC BENCHMARKS AND BUDGETS

Explain why it is so difficult to directly measure the impact of advertising on sales. What factors may inhibit this determination?

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DeVry mktg410 week 3 discussion (dq1+dq2) latest 2017 october

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Posted On: 10/25/2017 10:04 AM
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DeVry_mktg410_week_3_discussion_(dq1+dq2)_latest_2017_october.docx (67.53 KB)
Preview: to xxxxxxxx measure xxx impact of xxxxxxxxxxx on sales xxxx out xxx xxxxxxxx of xxxxxxxx years total xxxxx within the xxxxxxx or xxx xxxxxxxx itself xxx my employment xxxxxxxxxx has been xx sales xxx xxx previous xxxxxxxxx I had xxxx have share xxx result xxx xxx previous xxxxx total expected xxxxx and the xxxxxx final xxxxxxx xx for x new company xxxxxxx having actual xxxxx numbers xxxx xxxx to xx a research xx competitive or xx industrial xxxxxxxx xx have xx idea who xx target and xxx an xxxxxxxx xxxx of xxxxxxxxx sales the xxxxxxx will have xxx the xxxx xxxx say xxxx will have xx focus on xxx following xxxxxxxxxxxxxxxxxxxxx xx the xxxxxxxxxxxxxxxxx communication*selling*marketing planning*marketing xxxxxxxxxxxxxx Gerald PalfreyGerald xxxxxxxxxx 17, xxxx xxx 17 xx 11:29pmManage Discussion xxxxxx agree new xxxxxxxxx would xxxx xx other xxxxxxx of sales xxxxxxx advertisement to xxxxxxxxx the xxxxxxx xx a xxxxxxx Without actual xxxxx numbers new xxxxxxxxx would xx xxxxx research xxxx you mentioned xxxxxxxx SubdiscussionKate GartonKate xxxxxxxxx 13, xxxx xxx 13 xx 2:12pmManage Discussion xxxxxxxxxx is a xxx more xxxx xxxx into xxx impact on xxxxx than just xxx advertising xxxxx xxxx are xxx current trends, xxxx season is xxx is xxx xxxxxx a xxxx market to xxxx These are xxx questions xxxx x business xxxxxx ask themselves xxxx assessing their xxxxx for xxx xxxxxxx or xxxx It may xx true that xxxx you xxxxxxxxx xxxx product xxxxx the more xxxxxx someone is xx want xx xxxx if xxx the middle xx winter and xxx are xxxxxxxxxxx xxxxxxxx products, xxxx may not xx over well xxxx if xxx xxx the xxxx company advertising xxxx product Collapse xxxxxxxxxxxxxxxxxx TragesserKevin xxxxxxxxxxxx xxx 2017 xxx 15 at xxxxxxxxxxxx Discussion EntryKate, xxxx is xxxxxxxxxx xxxxx but xxx you are xxxx selling summer xxxxxxxxx in x xxxxx where xxxx season only xxxxx a few xxxxxxx it's xxxx xx expand xx other seasons x perfect example xx this xx xxx garden xxxx by my xxxxx They have xxxxxxxx to xxxxxxx x pumpkin xxxx and haunted xxxxx in the xxxxx Christmas xxxxx xxxx winter xxxxxxxxxxx and they xxxx snow in xxx winter xxxx xxxxx on xxxxxxxx and selling xxxxxxx and bushes xx the xxxxxx xxx summer xxxxxxx they have xxxx able to xxxxxx based xx xxx various xxxxxxxx they have xxxxx locations that xxx do xxxx xxxx Kate xxxxxxxxxx GartonSep 16, xxxx Sep 16 xx 9:33amManage xxxxxxxxxx xxxxxxxxxxx Kevin, x totally agree xxxx you There xx a xxxxx xxxxxxxx here xxxx is a xxx and boat xxxx During xxx xxxxxxx they xx have a xxxxx amount of xxxxx and xxxxx xxxxxxxx but xxxx mostly offer xxxx gear They xxxx a xxxx xxxxx of xxx and snowboarding xxxxxxxxx along with xxxxxxxxxxx who xxx xxx take xx the ski xxxx with you xxxxxx the xxxxxxx xxxx offer xxxxx sports equipment, xxxxxxxxx and wake xxxxxxxx gear xxxxx xxxxxxx doesn't xxxxxx have 4 xxxxxx seasons, they xxxx advantage xx xxx prolonged xxxxxxx and short xxx summers Rachel xxxxxxxxxxx DavisSep xxx xxxx Sep xx at 7:29pmM.....
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