DeVry mktg410 week 3 discussion (dq1+dq2) latest 2017 october
Question # 00607187
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Updated on: 10/25/2017 10:04 AM Due on: 10/25/2017
Week 3 discussion
DQ1 - IMC OBJECTIVES, STRATEGIES, AND GOALS
What is the difference between objectives, strategies, and goals? How do these things improve our planning process?
DQ2 - IMC BENCHMARKS AND BUDGETS
Explain why it is so difficult to directly measure the impact of advertising on sales. What factors may inhibit this determination?
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Solution: DeVry mktg410 week 3 discussion (dq1+dq2) latest 2017 october