DeVry mktg410 week 3 discussion (dq1+dq2) latest 2017 october

Question # 00607187 Posted By: rey_writer Updated on: 10/25/2017 10:04 AM Due on: 10/25/2017
Subject Marketing Topic Marketing Tutorials:
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Week 3 discussion

DQ1 - IMC OBJECTIVES, STRATEGIES, AND GOALS

What is the difference between objectives, strategies, and goals? How do these things improve our planning process?

DQ2 - IMC BENCHMARKS AND BUDGETS

Explain why it is so difficult to directly measure the impact of advertising on sales. What factors may inhibit this determination?

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  1. Tutorial # 00605682 Posted By: rey_writer Posted on: 10/25/2017 10:04 AM
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