DeVry mktg410 week 2 discussion (dq1+dq2) latest 2017 october
Question # 00607186
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Updated on: 10/25/2017 10:03 AM Due on: 10/25/2017
Week 2 discussion
DQ1 - BRAND BUILDING
Discuss how technology and the emerging role of digital and social media are impacting the role of brand managers. What can companies do to train brand managers so they can keep up with the changes occurring in digital and social media?
DQ2 - MARKET SEGMENTATION
What is market segmentation and why is it important? What characteristics do we use to describe segments, and what criteria do we use to assess the attractiveness of a segment?
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Solution: DeVry mktg410 week 2 discussion (dq1+dq2) latest 2017 october