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DeVry mktg410 week 1 discussion (dq1+dq2) latest 2017 october

Question # 00607185
Subject: Marketing
Due on: 10/25/2017
Posted On: 10/25/2017 10:01 AM

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Week 1 discussion

DQ1-EFFECTIVE IMC WORLD

IMC enables companies to effectively build a brand in the marketplace. IMC is about integrating all of the company’s promotional efforts to provide a consistent brand experience for each touch point the consumer has with the brand—review Figure 1-2 in the textbook to see of all the elements in the promotional mix. Which companies would you suggest have implemented an effective IMC strategy? Which companies have not? (There are no rights and wrongs here; this is based on your judgment.)

DQ2- BRAND IDENTITY IN IMC

Many companies have maintained their same brand identity for years by keeping the same logos, packaging, and so on, while others have made changes. Give examples of companies employing both of these strategies and discuss their results.

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DeVry mktg410 week 1 discussion (dq1+dq2) latest 2017 october

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Posted On: 10/25/2017 10:02 AM
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Preview: showed xx as xx asset on xxx balance sheet xxxx threw xxxx xx an xxxxxxx to be xxx and cool xxx the xxxxxx xxxxxxx one xxx Comcast's attempt xx change it's xxxx to xxxxxxx xx hopes xxxx customers would xxxxxx their horrendous xxxxxxxxxxx with xxxxx xxxxxxxx People xxxx McDonalds is xx example of x successful xxxxxxx xxxxx people xxxxxx on, and xxxxxxx documentaries like xxxxxxxxx It, xxxxxxxxx xxx issues xxxx have since xxxxxxx themselves around xxx I'm xxxxx xx slogan xxx have used xxxxxx Timberlake's music xx ads xxxx xxxx added xxxxxx and healthier xxxx items to xxx to xxx xx their xxxxxxxx base They xxx to do xxxxxxxxx after xxxxxxxx xxxxxxxx what xxxx were eating xxxxxxxx SubdiscussionEric FreemanEric xxxxxxx Aug xxx xxxx Aug xx at 3:38pmManage xxxxxxxxxx EntryLaura, great xxxx I xxxxxxxxxxx xxxxxxxxx your xxxxx Shack example xxxx company is xx big xxxxxxxxx xxxxxxx A xxx of stores xxxx closed in xx area x xxxxx not xx surprised if xxx company goes xxxxxxxx in xxx xxxx couple xx years Class----Is xx possible to xxxx this xxxxxxxx xxxx are xxxx ideas? Image xxxxxx for ideas xxxx artNgoc xxxx xxxx NguyenNgoc xxxx Binh NguyenAug xxx 2017 Aug xx at xxxxxxxxxxxx xxxxxxxxxx EntryI xxxx think so xxxxxxxxxxxxx of Radio xxxxx products xxx xxx of xxxx technologies and xxxxxxxxxxx and now x day xxxxxx xxxxxx using xxxxxxx products The xxxxxx thing is, xxxxx Shack xxxxxxxx xxxxxxxxxx often xxxx could not xxxx things going xx track xxxxxxxxx xx my xxxxxxxxx "In October xxxxx RadioShack was xxxx to xxxxxx x $585 xxxxxxx line of xxxxxxxxxxx to an xxxxxxxx site xxxx xx Capital xxx the $250 xxxxxxx term loanLinks xx an xxxxxxxx xxxx from xxxxx The $250 xxxxxxx term loan xxxx with x xxxxxxxxx that xxxxxxxxxx could not xxxxx more than xxx stores xxx xxxx without xxxxxx consent "Read xxxxx The 5 xxxxxxx Why xxxxxxxxxx xxxx Out xx Business (RSHCQ) x InvestopediaLinks to xx external xxxx xxxxx SmithKatie xxxxxxxx 30, 2017 xxx 30 at xxxxxxxxxxxx Discussion xxxxxx xxxxx that xxx company can xxxx itself with xxx right xxxxxxxx xxx some xxxxxx spending In xxx past, Radio xxxxx was xxxx xx a xxxxx for your xxxxxxxxxx needs It xxxxxx felt xxxx xxxx never xxxxx hit the xxxx for keeping xx with xxx xxxxx electronically x would find x number of xxxxx items xx xxxxx stores xxx organization was xxxxxx all over xxx place xx xxxxx to xxxxxxx they should xxxxx on innovative xxxx to xxx xxxxx of xxxxxxxxxxx and rework xxxxx stores in x way xxxxxx xxxx marketable xxxxxxxxxx I think xxxx could salvage xxxxx brand xx xxxxxxx a xxxxx market to xxxxx on Collapse xxxxxxxxxxxxxxxxxx WarrenJolie xxxxxxxxx xxx 2017 xxx 30 at xxxxxxxxxxxx Discussion EntryIf xxxxx shack xx xx be xxxxx they would xxxxxxxx need to xxxxxxx with xxxxxxx xxxxxxx There xx a store xxxxxx "Spencer's" that xxxxx unique xxxxx xxxx may xx able to xxxxxx an offer xxxxxxxxx more xxxxxxx xx partner xxxx Amazon close xxxx stores and xxxx have xx xxxxxx store xxxx FreemanEric Freeman xxx 1, 2017 xxx .....
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