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DeVry mktg320 WEEK 6 YOU DECIDE latest 2017 october

Question # 00607181
Subject: Marketing
Due on: 10/25/2017
Posted On: 10/25/2017 09:56 AM

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WEEK 6: YOU DECIDE

Scenario/Summary

Faced with declining attendance (subscription and single ticket), a large deficit and a sluggish economy, you along with three executives of the Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey.

Background information and survey questionnaire can be found at the end of Chapter 18 CASE III-I The Vancouver Symphony Orchestra (Pages 464-470).

Your Role/Assignment

You are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining 4 months of the season.

You Decide

ScenarioYour RoleKey PlayersAssignment

Scenario

Faced with declining attendance (subscription and single ticket), a large deficit and a "sluggish" economy, you along with three executives of the Vancouver Symphony Orchestra (VSO) ponder the results of an audience survey. Background information and Survey questionnaire can be found at the end of Chapter 18 CASE III-I The Vancouver Symphony Orchestra. Additional survey information (Links to an external site.)Links to an external site.

Your Role

You are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining four months of the season.

Key Players

Photo of Ed Oscapella

Ed Oscapella

Board Chair

Photo of Jane Corbett

Jane Corbett

Marketing Chair

Photo of E. Douglas Hughes

E. Douglas Hughes

Co-Chair

Assignment

Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.

If you are finished reviewing this scenario, close this window and return to this week's You Decide item, in your course window, to complete the activity for this scenario.

You can return and review this scenario again at any time.

Activity

Write a three- to five-page Report to the Board of Directors addressing the following questions.

What management questions are you hoping to resolve and how did the data help?

What decisions did you make?

What are the strengths and weaknesses of this market research project?

What trade-offs have been made?

Explain any sampling bias?

What issues would you address in future surveys and studies?

Category Points % Description

APA Formatting/Grammar

25 25 Proper usage of APA formatting and free of grammatical errors

Concepts from Text

50 50 Adequate inclusion of key concepts from the text

Application 25 25 Answers all of the previously mentioned questions adequately.

Total 100 100 A quality paper will meet or exceed all of the above requirements

Tags 0 october latest decide mktg320 week devry symphony information survey vancouver scenario orchestra board analyzing best build deficit memo charge preparing ticket sales singleticket photo chair concepts text remaining questions iiii ofdirectors return questionnaire declining subscription attendance

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DeVry mktg320 WEEK 6 YOU DECIDE latest 2017 october

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Week_6_You_Decide.docx (33.95 KB)
Preview: and xxxxxxxxxxxxxx do xxx have a xxxxxxxxxx Based on xxxx the xxx xxx select xxxx day to xxxx a promotion, xxxxx day xx xxxx a xxxx profile artist xxxxx and what xxxx of xxxx xx the xxxx popular The xxxx a show xx going xx xx offered xx very important xx may need xx have xxxxxxx xxxxx for xxxxx adults and xxxxx evening shows xxx customer xxx xxxxx the xxx after having xxxxx The data xxxxxxxxx in xxx xxxxxx is xxxx valuable and xxxxx to continue xx order xxx xxx VSO xx gain new xxxxxxxxxx attract the xxx customers xxx xxxxxx the xxxxxxxxxxx customers What xxxxxxxxx did you xxxxxxxxxx on xxx xxxxxxxxx ways xx improve sales xxxxx be to xxxx to xxxxxxxxxxxxxxx xx can xxxxx a promotional xxxx which includes xxxxxxx two xxxxxxx xx a xxxxxxxx Purchase one xxxxxx and get xxx second xxxxxx xxx half xxx That way xxxx requires for xxxx to xxxxx x guest xx single tickets xxx to be xxxx in xxx xxxxxxx sections xxxx will increase xxxxx on tickets xxx refreshments xxxxxxx xxxxx initiative xxxx the company xxxxxx focus on xx increasing xxxxxx xxxxxxxxx If xx can inspire xxx interest of xxxxxxxxxxxxxxxx they xxx xxxx into xxxxxxxxxxx Once we xxxx subscribers we xxx offer xxxxx xx months xx a discounted xxxx We can xxxxx upgrades xxx xxx up xxxxxxxx meetings with xxx staff and xxxxxxxxx for xxxxxxx xxx these xxxxxxxxxxx are designed xx increase attendance xxx get xxxxxxxx xxxxxxx to xxxxxxx the.....
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