Question
Offered Price $50.00

DeVry mktg320 all week discussions latest 2017 october

Question # 00607175
Subject: Marketing
Due on: 10/25/2017
Posted On: 10/25/2017 09:51 AM

Rating:
4.1/5
Expert tutors with experiences and qualities
Posted By
Best Tutors for school students, college students
Questions:
99750
Tutorials:
98808
Feedback Score:

Purchase it
Report this Question as Inappropriate
Question

Week 1 discussion

DQ1 - A DECISION-MAKING PERSPECTIVE ON MARKETING INTELLIGENCE

In order for companies to best understand their likelihood for success, they must first analyze a series of data. This data can range from the results of customer surveys to the interpretation of viewpoints obtained during focus groups. Such information is called business intelligence. Think about your future career goals. Why might the industry that you plan to pursue a career in need to gather such data?

DQ2 - MARKETING RESEARCH IN PRACTICE

Our text discusses the three categories used to develop a marketing research firm's goals. They include programmatic, selective, and evaluative. Discuss each briefly. How do they differ and why are they important?

Week 2 discussion

DQ1 - THE MARKETING RESEARCH PROCESS

What are the steps in the Marketing Research Process?

DQ2 - RESEARCH DESIGN AND IMPLEMENTATION

What is the importance of research design when coordinating a marketing research study?

Week 3 discussion

DQ1 - SECONDARY SOURCES OF MARKETING DATA

Chapter 5 lists a number of ways that secondary data can be used. What are some of those ways and why is each important?

DQ2 - STANDARDIZED SOURCES OF MARKETING DATA

Chapter 6 notes that marketers often use bar codes as a way to monitor inventory and gather relevant consumer data concerning product purchases. It is also mentioned that small chips called radio frequency identification devices(RFID) are often used in lieu of bar codes to better track products and consumers. Do you agree that such tracking is ethical? What additional strategies would you suggest that marketers use to track consumer behavior?

Week 4 discussion

DQ1 - MARKETING RESEARCH ON THE INTERNET

You are the marketing manager for a car manufacturer and need to gather data concerning some of your major competitors. List at least two sources from the Internet that would provide you with pertinent research. Also indicate why these would be considered the most ideal for your research.

DQ2 - INFORMATION COLLECTION: QUALITATIVE AND OBSERVATIONAL METHODS

What's the difference between qualitative and quantitative measures? When might you use one versus the other?

Week 5 discussion

DQ1 - INFORMATION FROM RESPONDENTS: SURVEY METHODS

Our text discusses different ways to display quantitative data. What are some of these measures and when might it be necessary to coordinate a quantitative study?

DQ2 - ATTITUDE MEASUREMENT

The Bureau of Labor Statistics notes pertinent information concerning the job outlook for those wanting to pursue a career as a survey researcher. You can read more on this website: http://www.bls.gov/ooh/life-physical-and-social-science/survey-researchers.htm. What information do you find interesting? Is this a career that you would likely pursue?

Week 6 discussion

DQ1 - SAMPLING FUNDAMENTALS

What's the difference between a sample and a census? When might you use one versus the other?

DQ2 - SAMPLE SIZE AND STATISTICAL THEORY

Statistics is very relevant to the field of marketing research. Define two of the statistical terms found in Chapter 15 and indicate their significance.

Week7 discussion

DQ1 - HYPOTHESIS TESTING

What is hypothesis testing and why is it important?

DQ2 - NEW PRODUCT RESEARCH

Can you think of some products that were recently introduced to the consumer market? What stages of research does a new product go through before it is launched?

Tags 0 october latest discuions mktg320 week devry marketing research discuion data career marketingresearch ways information gather used versus importantdq2 text called consumer concerning discues difference sample marketers notes codes goals relevant products datachapter pertinent otherweek display quantitativedata

Tutorials for this Question
Available for
$50.00

DeVry mktg320 all week discussions latest 2017 october

Tutorial # 00605669
Posted On: 10/25/2017 09:52 AM
Posted By:
Best Tutors for school students, college students rey_writer
Expert tutors with experiences and qualities
Questions:
99750
Tutorials:
98808
Feedback Score:
Report this Tutorial as Inappropriate
Tutorial Preview …week xxxxxxxxxxx latest…
Attachments
DeVry_mktg320_all_week_discussions_latest_2017_october.zip (394.14 KB)
Preview not available.
Purchase this Tutorial @ $50.00 *
* - Additional Paypal / Transaction Handling Fee (3.9% of Tutorial price + $0.30) applicable
Loading...