WalMart: from good to badDetails: Your manager believes in learning from other
companies' success stories as well as stories of failure. In particular, she
likes to apply various management theories when possible, rather than starting
from the beginning every time a decision has to be made. She asks you to write
a memo to her addressing the following:
From any recent or current event in the news, discuss and
explain the use of these two specific theories that the firms you researched
In the human resource area, moving toward an employee
In the marketing area, the theory of penetration pricing
For each of these two, explain the following:
The issue being addressed that gave rise to employing these
How the theory being followed leads to specific actions on
the part of the company
If you had been the senior manager in these situations, at
those companies, how might you have addressed the situation any differently?
What other theory could have been the basis for the decision.