Indirect Strategy Message
Question # 00545368
Posted By:
Updated on: 06/13/2017 02:24 AM Due on: 06/13/2017
Indirect Strategy Message
Instructions:
1. Write an email to the City Councillor using the indirect message format, informing
her that you can’t advertise for her.
2. Provide appropriate support for this decision.
3. Supply any supporting details and make sure the message achieves your
purpose. Scenario:
You are the volunteer Communications Coordinator for the Downtown Core Community
Association (DCCA), a group of local homeowners who get together to do charity work
and put on family events. The organization doesn’t have much money, but after working
at it for a while, you were finally able to put together a website for the organization. The
website gives the history of the organization and lists only activities and upcoming
events for the group, including Youth Days, Bike and Trike Rallies, Carnivals, Softball
games and other fun stuff.
For many of your events, you work with municipal politicians, to get free access to parks
and community centers, and with other volunteer groups who provide funding and
“people power” to run the events. But now that you have a website, politicians and
other groups have started asking if they can post messages or links on your
association’s website. Your board of directors discussed the website policy at the last
meeting and decided not to allow other groups to post messages on the site.
You just received a request from a City Councillor, Meg Small, to advertise a “Meet and
Greet” session she’s holding at the local Community Centre.
Instructions:
1. Write an email to the City Councillor using the indirect message format, informing
her that you can’t advertise for her.
2. Provide appropriate support for this decision.
3. Supply any supporting details and make sure the message achieves your
purpose. Scenario:
You are the volunteer Communications Coordinator for the Downtown Core Community
Association (DCCA), a group of local homeowners who get together to do charity work
and put on family events. The organization doesn’t have much money, but after working
at it for a while, you were finally able to put together a website for the organization. The
website gives the history of the organization and lists only activities and upcoming
events for the group, including Youth Days, Bike and Trike Rallies, Carnivals, Softball
games and other fun stuff.
For many of your events, you work with municipal politicians, to get free access to parks
and community centers, and with other volunteer groups who provide funding and
“people power” to run the events. But now that you have a website, politicians and
other groups have started asking if they can post messages or links on your
association’s website. Your board of directors discussed the website policy at the last
meeting and decided not to allow other groups to post messages on the site.
You just received a request from a City Councillor, Meg Small, to advertise a “Meet and
Greet” session she’s holding at the local Community Centre.
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Rating:
5/
Solution: Indirect Strategy Message