Many parents begin their child’s program search via the
Internet. Therefore, your program’s website plays a very important
role in communicating a first impression to families. Many
prospective parents use the Internet to help them identify possible
early childhood programs in their geographic area and then choose
which programs they would like to visit or learn more about, based
on the information they find online. This is your opportunity to
market your program. An attractive and well-designed website should
be easy to read. Visitors to the site should be able to find the
information they need quickly, with just a few clicks of a
Please review the following childcare programs’ websites:
Bright Horizons: .brighthorizons.com/">http://www.brighthorizons.com/
Childcare Network: .childcarenetwork.com/">http://www.childcarenetwork.com/
For your Final Project, you will create the appearance of a
website for your own childcare program and facility using either
PowerPoint or Prezi. If you utilize PowerPoint, each slide will
represent what would typically be seen on a page within a website.
If you utilize Prezi, each featured point will communicate that
information. Your “website” will be targeted toward prospective
parents and must include all of the elements below.
Describe the following aspects of your program: 1) Name of
2) Location a) Where is the program located (Ex: residential
neighborhood, rural, etc.)? b) Is it easy to access from a major
road or highway? c) Is it located in a safe area? (Please use the
examples in the websites listed above.)
3) Scope of services a) What are the ages served? b) What are
the hours of service?
4) Tuition or fees a) Is there a registration fee? b) What is
the weekly or monthly fee? c) Are there any additional costs?
5) Philosophy or focus a) Select a theory from Chapter 1 that
interests you the most and construct your center’s philosophy based
on that theory.
6) In order to be prepared to respond to parents’ inquiries,
describe a scenario that demonstrates how your center will address
each of the ten NAEYC Standards: a) Relationships b) Curriculum c)
Teaching d) Assessment of Child Progress e) Health f) Teachers (how
you support your staff) g) Families h) Community Relationships i)
Physical Environment (indoor and out) j) Leadership and Management
(summary of your most recent professional development
7) Provide examples of the following program information: a)
Testimonials from satisfied parents (minimum of one, created by
you) b) Daily schedule c) Photos of classrooms and playgrounds d)
Lunch and snack menus (create a sample daily menu) e) Credentials
and biographies of the staff (yours)
8) Critique one of the childcare websites listed above using the
"Website Evaluation Rubric" (one slide/point). Be sure to attach
the completed rubric to your slide if using PowerPoint, or
incorporate the rubric as a point in your Prezi. For assistance,
see “Link or Embed Files” (PowerPoint) or visit the “Learn” page on
the Prezi website.
The PowerPoint must be 20 to 25 slides in length, or 20 to 25
points if using Prezi, not including title and reference slides.
You are encouraged to creatively address the material using
graphics, visuals, charts, graphs, and/or sound. Slides/points
should be designed to clearly and concisely address the material.
The PowerPoint or Prezi must be formatted according to APA style,
including the title and reference slides/points. The notes section
of the PowerPoint must be utilized (when explaining the NAEYC
standards) to expand on your presented points. Be sure to use at
least two scholarly sources and the course text.