Assignment 2: Required
Assignment 2—Literature Review
In this assignment, you will analyze and assess the
literature on marketing new products, identify key success factors, and provide
solutions based on the literature.
You have been hired as a consultant to work with the marketing manager
for a company of your choice. The company is launching a new product. You have
been asked to provide specific recommendations for marketing this product.
company you selected, the industry in which it operates, and the
characteristics of the new product.
Research at least
seven peer-reviewed articles related to marketing newly developed products or
services. Analyze the critical factors related to the development of new
products or services and their relation to the marketing strategy.
importance of each factor and select two or three that have been discussed in
this course, which could have the highest impact on the success of the new
product (e.g., developing product features, service offerings, pricing,
promotion, distribution, etc.).
and current research conclusions related to the selected factors.
relevance of behavioral economics, Big data, and social media in a marketing
campaign for the selected product.
approaches for a successful marketing campaign for the product you chose.
7–10-page report in Word format. Utilize at least seven scholarly sources in
your research. Make sure you write in a clear, concise, and organized manner;
demonstrate ethical scholarship in accurate representation and attribution of
sources; display accurate spelling, grammar, and punctuation.