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# Managerial Economics - A manufacturer of microwaves

Question # 00034133
Subject: Economics
Due on: 12/01/2014
Posted On: 12/01/2014 12:45 AM

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A manufacturer of microwaves has discovered that male shoppers have little value for micro-waves and attribute almost no extra value to an auto-defrost feature. Female shoppers generally value microwaves more than men and attribute greater value to the auto-defrost feature. There is little additional cost to incorporating and auto defrost feature. Since men and women cannot be charged different prices for the same product, the manufacturer is considering introducing two different models. The manufacturer has determined that mend value a simple microwave at \$70 and one with auto-defrost at \$80 while women value a simple microwave at \$80 and on with auto defrost at \$150. If there in an equal number of men and women, what pricing strategy will yield the greats revenue? What if women compromise the bulk of microwave shoppers?
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#### Managerial Economics - A manufacturer of microwaves

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Posted On: 12/01/2014 12:45 AM
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Managerial_Economics_-_A_manufacturer_of_microwaves.docx (13.28 KB)
Preview: with xxxxxxxxxxxx at x price of xxxx Offer two xxxxxxxxx models xx xxxxxxxxxxxxxx would xxxxxx men without xxxxxxxxxxxx at \$70 xxx would xxxxxx xxxxx with xxxxxxxxxxxx feature for xxxx (150-70+80) The xxxxxx we xxx xxx set xxxxx at \$150 xx because of xxxx women xxxxx xxx auto-defrost xxxxxxx Women put x \$70 value xx the xxxxxxxxxxxx xxxxxxx (150-80) xxxxxx if equal xx of men xxx women xxx xxxxxx option x would yield x \$80*2 = xxxx Option.....
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