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business communication

Question # 00000294
Subject: Business
Due on: 08/05/2013
Posted On: 08/01/2013 03:36 PM

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1. Which of the following is true of traditional mass communication organizations? A. They have multiple gatekeepers. B. They are expensive to operate. C. They exist to make a profit. D. They are very competitive. E. All of these.

2. The differences between mass communication and machine assisted communication: A. are not all that clear B. are blurred by the Internet C. are blurred by the World Wide Web D. all of these E. none of these

3. Three of the primary factors of the mass communication audience are its dispersion, size, and: A. geographic concentration B. susceptibility to noise C. decoding ability D. anonymity E. all of these

4. Which of the following is a media vehicle? A. the New York Times B. the television industry C. the radio industry D. the film industry E. all of these

5. What is the typical relationship between new and previously-existing communications media? A. New media make old media obsolete. B. New media are used by the poor, while old media are used by the wealthy. C. New media usually cause changes in the way old media are used. D. New media create more gate-keeping opportunities for old media. E. There is no typical relationship between new and old media.

6. Which of the following statements about TV is NOT true? A. TV is the single largest consumer of people’s time. B. TV has exerted a standardizing influence on society. C. TV is an important source of information. D. TV is people’s most believable news source. E. TV has transformed the political process.

7. Which of the following media is/are devoted primarily to entertainment? A. radio B. motion pictures C. magazines D. newspapers E. all of the these

8. Which of the following is an example of the diversion function of the media? A. listening to radio to pass the time B. reading an in-flight magazine to keep from being bored C. listening to New Age music to relax D. watching a horror movie to become frightened E. all of the these

9. Cable/satellite networks_____________ than over-the-air networks. A. have a younger audience B. have a more affluent audience C. reach a more narrowly-defined audience (in terms of demographics) D. none of these E. all of these

10. Advertising serves a(n) _________ function in society. A. marketing B. educational C. economic D. social E. all of these

11. Advantages of online newspapers include interactivity and: A. more features and content than the print versions B. greater use of the traditional one-way flow of information C. greater clarity of mission D. smaller news holes E. all of these

12. Convergence is seen when a reporter: A. writes a story for both the print and online editions of the newspaper B. shoots/edits video to accompany her story C. writes a supplementary blog D. responds to reader feedback and email E. all of these

13. Which of the following is true? A. the three basic departments of typical newspaper organizations are news, editorial, and advertising B. the two basic sources of news copy are local reporters and the newshole C. newspapers have two main sources of revenue: single-copy sales and subscriptions D. local retail advertising is purchased by stores E. national advertising is the same as preprints

14. Which of these phases of a media campaign would happen last? A. executing the campaign B. buying space/time C. producing the ads D. translating the theme E. selecting the main appeal/theme

15. When the ad industry evaluates media, a medium's ability to actually reach potential customers is its: A. delivery B. selectivity C. reach D. efficiency E. frequency

16 . ________ occurs when companies create messages that are so intriguing that consumers share them with others. A. viral advertising B. citizen hype C. advertising-on-demand D. ad identification E. vertical mousetrap

17. What is the relationship between the First Amendment and advertising? A. Advertising has never received First Amendment protection. B. Advertising used to receive First Amendment protection but not any more. C. Advertising has always been fully protected under the First Amendment. D. Advertising wasn't protected until the 1920s, when it received full protection. E. Advertising receives limited First Amendment protection.

18. When defamatory statements are published online: A. the Internet Service Provider is liable B. liability cannot be determined C. the Internet Service Provider is NOT liable, unless the Internet Service Provider authored the content D. the defamation lawsuit must be filed in the World Court of Jurisdiction E. nothing can be done because defamation cannot occur online

19. The Internet is evolving and being used: A. more for mass communication B. more for watching Hollywood movies C. more for applications inspired by the end users D. more for applications inspired by media conglomerates E. all of these

20. Mobile media: A. allow delivery of messages to a place rather than to a person B. require DSL or cable modem for best results C. are becoming new delivery channels for news D. have little advertising potential E. all of these

21. Which of the following is a social implication of the Internet? A. the Internet supplements the surveillance function of traditional mass media B. the lack of gatekeepers can overload the system with unwanted or trivial messages C. Internet users can experience information overload D. the Internet can facilitate identity theft E. all of these

22. Current TV programs appearing on networks’ web sites represent ______ content. A. professional, repurposed B. professional, original C. network, primary D. cable, DMX E. DBS, secondary

23. With _______ technology, information can be carried at many times the speed of a dialup modem. A. broadband B. broadpipe C. broadwidth D. multiplexing E. digicasting

24. The Internet represents a shift in journalism, because information about events can A. start at the top (editors) and move its way down (to audience) B. start at the source and work its way sideways (to all who are interested) C. be completely controlled by PR professionals D. none of these E. all of these

25. The ___________ may occur when people are excessively specialized and selective about the media content they consume, and possibly become ignorant about the rest of the world. A. cocoon effect B. knowledge gap C. spiral of silence D. cultivation effect E. resonance effect Type your homework question here, such as "Help me understand this chemistry problem...

Tags communication busine media advertising internet following communication amendment information news audience used online content industry protection meages relationship radio traditional typical effect delivery true source networks newspapers reach provider world service function

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Preview: old xxxxx are xxxx by the xxxxxxx C New xxxxx usually xxxxx xxxxxxx in xxx way old xxxxx are used x New xxxxx xxxxxx more xxxxxxxxxxxx opportunities for xxx media E xxxxx is xx xxxxxxx relationship xxxxxxx new and xxx media 6 xxxxx of xxx xxxxxxxxx statements xxxxx TV is xxx true? A xx is xxx xxxxxx largest xxxxxxxx of people’s xxxx B TV xxx exerted x xxxxxxxxxxxxx influence xx society C xx is an xxxxxxxxx source xx xxxxxxxxxxx D xx is people’s xxxx believable news xxxxxx E xx xxx transformed xxx political process x Which of xxx following xxxxx xxxxxx devoted xxxxxxxxx to entertainment? x radio B xxxxxx pictures x xxxxxxxxx D xxxxxxxxxx E all xx the these8 xxxxx of xxx xxxxxxxxx is xx example of xxx diversion function xx the xxxxxx x listening xx radio to xxxx the time x reading xx xxxxxxxxx magazine xx keep from xxxxx bored C xxxxxxxxx to xxx xxx music xx relax D xxxxxxxx a horror xxxxx to xxxxxx xxxxxxxxxx E xxx of the xxxxxx Cable/satellite networks_____________ xxxx over-the-air xxxxxxxx x have x younger audience x have a xxxx affluent xxxxxxxx x reach x more narrowly-defined xxxxxxxx (in terms xx demographics) x xxxx of xxxxx E all xx these10 Advertising xxxxxx.....
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