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CIS1101REVIEW QUESTIONS AND CASE STUDY mod 1-12

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Subject: Computer Science
Due on: 02/08/2017
Posted On: 02/10/2016 02:04 PM

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Text book isSchneider Gray E-commerce 11th edition link available on net is.chegg.com/reader/book.php?id=PR_9781305177659&cart-params=Trackid%3D%26instacc_cart%3D1%26ii%3D&ts=990&return_url=http%3A%2F%2Fwww.chegg.com%2Fetextbooks%2Felectronic-commerce-11th-edition-9781305177659-1305177657">http://reader.chegg.com/reader/book.php?id=PR_9781305177659&cart-params=Trackid%3D%26instacc_cart%3D1%26ii%3D&ts=990&return_url=http%3A%2F%2Fwww.chegg.com%2Fetextbooks%2Felectronic-commerce-11th-edition-9781305177659-1305177657

CIS1101REVIEW QUESTIONS AND CASE STUDY QUESTIONSFROM TEXTBOOKSchneider, GP 2015, Electronic commerce, 11th ednMODULE 1 CHAPTER 1REVIEW QUESTIONS1. Briefly describe the technologies that led businesses into the second wave of electronic commerce.3. Briefly describe the specific activities that a computer assembly operation might include in B2B electronic commerce for its supply management or procurement operations.5. Many business analysts have discussed the concept of the first-mover advantage. What are some of the disadvantages of being a first mover?CASE STUDY C1 CRITICAL THINKING QUESTIONS1. Toys“R”Us sales exceeded $300 million by 2004 on the Amazon.com site. Explain how Amazon, Toys“R”Us, and other toy sellers who participated in Amazon’s Marketplace retailer program benefitted from the network effect as a result of the relationship between Amazon and Toys“R”Us.2. In 2004, Toys“R”Us sued Amazon.com for violating terms of the agreement between the companies; specifically, Toys“R”Us objected to Amazon.com’s permitting Amazon Market-place retailers to sell toys. (Note: When the lawsuit was filed, Amazon Marketplace was called “zShops.”) Amazon.com responded by filing a countersuit. After more than two years of litigation, a New Jersey Superior Court judge ruled that the agreement had been violated by both parties. The judge ordered that the agreement be terminated and denied both companies’ claims for monetary damages. Amazon.com appealed the ruling. In 2009, an appellate court affirmed the lower court ruling but reversed the ruling on damages, which had awarded Toys“R”Us $93 million plus interest. In June 2009, the two companies finally agreed in an out-of-court settlement that Amazon.com would pay damages of $51 million.Use your favourite search engine and the Web Links for Case C1 to review the courts’ findings and rulings. Identify the advantages and disadvantages that Amazon.com should have considered before it entered into the agreement with Toys“R”Us.3. In 2009, Amazon.com purchased Zappos, a highly successful shoe retailer that was started in 1999. Since the purchase, Amazon.com has kept Zappos operating under its own brand as a separate Web site. Discuss a possible rationale for Amazon.com’s decision not to subsume Zappos operations into the Amazon.com Web site.4. In 1998, Amazon.com purchased the Internet Movie Database for a substantial, but undisclosed, sum. The site offers reviews of movies and information about movies, actors, directors, and others involved in the filmmaking business. The site does not charge membership fees (except for a small area of the site reserved for people who work in the film industry, called IMDbPro, which does not generate a substantial amount of revenue for Amazon.com). Discuss why Amazon.com might have purchased this Web site and explain how it benefits from owning the site today.MODULE 2 CHAPTER 2REVIEW QUESTIONS1. What is the difference between an internet (small “i”) and the Internet (capital “I”)?3. Explain what is meant by the term “Internet of Things.”5. Briefly describe the functions performed by routers in an interconnected network.CASE STUDY C1 CRITICAL THINKING QUESTIONS1. What are the implications of the low Internet access rates for the citizens of Hyderabad as they become active participants in the world economy over the next five years?2. Using your library or your favourite search engine, identify current trends in the growth of Internet-capable phones and other online access devices in India. Evaluate the prospects for significant changes in online access rates over the next few years.3. Use what you learned about online access technologies in this chapter to outline several alternatives that the government of Hyderabad should consider developing (perhaps in partnership with local information technology companies) that might increase online access rates for its citizens. Discuss at least two of these alternatives.MODULE 3 CHAPTER 3REVIEW QUESTIONS1. Briefly describe two Web site features that are used by online clothing retailers to help customers find products in the right styles, colours, or sizes for them.3. Define the term “stickiness” as used in electronic commerce. In one or two paragraphs, explain why it is important for advertising-supported Web sites to have this characteristic.5. Define “channel conflict” and describe how a consumer electronics company that sells its products both in retail stores and online might deal with this issue.CASE STUDY C1 CRITICAL THINKING QUESTIONS1. Review the company’s offerings for mobile devices. Evaluate those products and identify opportunities for other products or services that the company could offer for mobile devices and address customers’ concerns about the timeliness and currency of information in the printed travel guides.2. Present your analysis of the marketing channel conflicts and cannibalization issues that Lonely Planet faces as it is currently operating. Suggest solutions that might reduce the revenue losses or operational frictions that result from these issues.3. Many loyal Lonely Planet customers carry their travel guides (which can be several hundred pages thick) with them as they travel around the world. In many cases, these customers do not use large portions of the travel guides. Also, Internet access can be a problem for many of these customers while they are traveling. Describe digital products that Lonely Planet could offer that would address this customer concern and also yield additional revenue.MODULE 4 CHAPTER 8REVIEW QUESTIONS1. Describe the main task(s) performed by a Web server.3. Define the term “static Web page” and outline the disadvantages of building a Web site using such pages.5. Outline the different meanings of the term “Web server.”CASE STUDY C1 CRITICAL THINKING QUESTIONS1. Assume that you are on the staff of a PRC legislator. Outline the arguments that you would use to support a law that required all government agencies to use only open-source software on their Web servers.2. Assume that you are working for the marketing department of Microsoft China. Develop a detailed list of briefing points that would help your salespeople convince top executives of large PRC companies to use Windows operating system software on their Web servers.3. Assume that you are working for the business system’s analysis department in IBM’s PRC division, which offers both Microsoft Windows and Linux consulting services to PRC businesses and government offices. Develop a checklist that IBM analysts could use in consulting projects that could help advise clients as they make a choice between Windows or Linux operating system software for their Web servers.4. Companies such as RedHat, Novell (with its SuSE distribution), and others offer Linux operating system software for sale. Although Linux is available at no cost from various sources, these companies charge a fee for installation and configuration help. They also offer service contracts to help users maintain and upgrade the software on a continuing basis. Briefly outline the strategies that these companies might use to expand their market share in the PRC.MODULE 5 CHAPTER 9REVIEW QUESTIONS1. Outline the differences between “shared hosting” and “dedicated hosting.”3. Identify and briefly describe the three key elements that must exist in any electronic commerce software package.5. Outline and describe the main functions of shopping cart software.CASE STUDY C1 CRITICAL THINKING QUESTIONS1. List the types of information that Club Car division’s CRM system makes available to sales representatives in the field. For each type of information, briefly explain how salespeople’s remote access to that type of information can help them close sales on their customers’ sites.2. Consider whether knowledge management or content management software would be useful to Club Car division in managing the information available to their salespeople. Discuss possible applications of each type of software at Club Car division.3. In the CRM relaunch, Club Car division focused on two CRM elements. Explain why this approach would work better, in general, than implementing a comprehensive CRM system that could track all of the division’s sales activities and related information in real time.MODULE 6 CHAPTER 10REVIEW QUESTIONS1. Explain why early computer security efforts focused on controlling the physical environment in which computers operated.3. Describe and provide one example of an integrity violation.5. Explain the difference between session cookies and persistent cookies. In your answer, include how each type of cookie is used.CASE STUDY C1 CRITICAL THINKING QUESTIONS1. Explain how Bibliofind might have used firewalls to prevent the intruders from gaining access to its transaction serv

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CIS1101REVIEW QUESTIONS AND CASE STUDY mod 1-12

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Tutorial Preview …e-commerce xxxxxxxx All xxx companies are xxxxxxxxx to increase xxx sales xxx xx technology xxxxxxx product online xxx approaching the xxxxxxxxx through xxx xxxxxxxx and xxxxxxxx communication tools xxxx effect the xxxxxxx economics xxxxxxx xxxx are xxxxxxxxx for sell xx Amazon website xxxxxx marketplace xxxxxxx xxxxxxxxxxx the xxxxxxxx to purchase xxx toys from xxxxxxxxxxxxx through xxx xxxxxxxx The xxxxxxx sales product xx Toys“R”Us for x percentage xx xxxx sale xxxxxxxxxxx 2015) Answer…
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Preview: of xxxxxxxxxx asked xxxxxxxxx to reduce xxxxxxxxx of the xxxxxxxxx and xxxxxx xxxx in xx adequate manner xxxxxxxxxxx 2015) It xxxxxx images xx xxxxxxxxx and xxxxx online to xxxxx confusions and xxxxxxx transaction xxxxxx xxx change xxxx the bank xxx implement is xxxxx the xxxxxxxxxxxx xx 3D xxxxxxxx and password xx protect the xxxxxxxxxxx of xxx xxxxxxx Answer xx A phisher xxx behave in xxx bank xx x staff xxxxxx and ask xxxxxxxx of the xxxxxxxxxxxx through xxxxxxx xxxxxxx The xxxxxxx may also xxxxxxx sensitive phrases xxxx verify xxxx xxxxxxxx confirm xxxxxxxx etc might xx included to xxxxxxx the xxxxxxxxx xxxxxx In xxxxx to counter xxxx threat, First xx can xxxxx xxxxxxxxxxxx and xxxxxxxxxx of do’s xxx Don’ts The xxxx should xxxxxxx xxx client xx not to xxxxxx their password, xxxxxx their xxxxxxxxx xxxxxxxx Regular xxxxxxx about the xxxxxxxx systems should xx mailed xx xxx clients xxxxxxxxxxx 2015) Module xxxxxxx 1: Oxfam xxx decided xx xxx its xxxxxxxx e-mails instead xx acquiring new xxxxxxx all xxx xxxxxx in xxx list are xxxxx with their xxxxxxxxxxxx contribution xxx xxxxxxxx the xxxxxxx The advantages xx acquiring other xxxxxxx are xx xxxxxxxx the xxxx of people xx donors for xxxx kind xx xxxxxx project xxx gain attention xx external stakeholders xx well, xxx xx is xxx ethically and xxxxxxx right to xxxx email xx xxx On xxx other hand, xxx disadvantage associated xxxx acquiring xxx xxxxxx is xxx wait for xxx confirmation of xxx receiver xx xx a xxxx of the xxxxxxx Use of xxxxxxxx e-mail xx xxxxxxxxxx for xxx company because xx indicates that xxx receiver xx xxxxxxxxxxxxx agreed xx get communication, xx well as, xx not, xxxx xxx unsubscribe xxx emails (Muneesh, xxxxx Answer 2: xxx advantage xx xxxxx HTML, xxxxx and video xxxxxxxx is to xxxx attention xx xxx receiver xxxx one click xxxxx are attractive xxx customizable xx xxx flip xxxx of the xxxxx the disadvantages xx it xxx xxxxxxxxxx with xxx security risk xxx privacy invasion xx these xxxxx xx emails, xxxx is usually xxxxxxx which is x trade-off xxxxx xx Oxfam xxxxxxxxxxx 2015) Answer xx This would xx an xxxxxxxxx xxxxxxxxxx because xxx director’s appeal xxxxxxx audio is xxxx at xxx xxx It xxxxxx be sent xxxxx because it xx more xxxxxxxx xxxx any xxx and picture xxxxx that the xxxxx should xx xxxx if xxxxxx because the xxxxxxxx of the xxxxxxxx directly xx xxx receiver xxxxxxxxx the perceptions xx donors and xxxxxxxx them xx xxxxxxxxxx instead xx vowing pictures xxx images (Schneider, xxxxx Answer xx xxx company xxx use Facebook, xxxxxxx and Twitter xxxx its xxxxxx xxxxxxxx resources xx create a xxxxxxxx relationship with xxx clients xxx xxxxxxx can xxxx a personal xxxxxxx to each xx the xxxxx xx increase xxxxx contribution through xxxxxxx video and xxxxxx It xx xxxx useful xx create customized xxxxxxx for each xxxxxx and xxxxxxxx xxxx to xx a part xx the project xxxxxxxxx Harding xxxxx xxxxxxxx 2014) xxxxxx 9Answer 1: xxx RFID is x system, xxxxx xx used xx track.....
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