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QUESTIONS AND CASE STUDY QUESTIONSFROM TEXTBOOKSchneider, GP 2015,
Electronic commerce, 11th ednMODULE 1 CHAPTER 1REVIEW QUESTIONS1.
Briefly describe the technologies that led businesses into the second
wave of electronic commerce.
Briefly describe the specific activities
that a computer assembly operation might include in B2B electronic
commerce for its supply management or procurement operations.
business analysts have discussed the concept of the first-mover
What are some of the disadvantages of being a first
mover?CASE STUDY C1 CRITICAL THINKING QUESTIONS1.
exceeded $300 million by 2004 on the Amazon.
Amazon, Toys“R”Us, and other toy sellers who participated in Amazon’s
Marketplace retailer program benefitted from the network effect as a
result of the relationship between Amazon and Toys“R”Us.
Toys“R”Us sued Amazon.
com for violating terms of the agreement between
the companies; specifically, Toys“R”Us objected to Amazon.
permitting Amazon Market-place retailers to sell toys.
(Note: When the
lawsuit was filed, Amazon Marketplace was called “zShops.
responded by filing a countersuit.
After more than two years of
litigation, a New Jersey Superior Court judge ruled that the agreement
had been violated by both parties.
The judge ordered that the agreement
be terminated and denied both companies’ claims for monetary damages.
com appealed the ruling.
In 2009, an appellate court affirmed the
lower court ruling but reversed the ruling on damages, which had
awarded Toys“R”Us $93 million plus interest.
In June 2009, the two
companies finally agreed in an out-of-court settlement that Amazon.
would pay damages of $51 million.
Use your favourite search engine and
the Web Links for Case C1 to review the courts’ findings and rulings.
Identify the advantages and disadvantages that Amazon.
com should have
considered before it entered into the agreement with Toys“R”Us.
com purchased Zappos, a highly successful shoe retailer
that was started in 1999.
Since the purchase, Amazon.
com has kept Zappos
operating under its own brand as a separate Web site.
possible rationale for Amazon.
com’s decision not to subsume Zappos
operations into the Amazon.
com Web site.
In 1998, Amazon.
the Internet Movie Database for a substantial, but undisclosed, sum.
The site offers reviews of movies and information about movies, actors,
directors, and others involved in the filmmaking business.
The site does
not charge membership fees (except for a small area of the site
reserved for people who work in the film industry, called IMDbPro, which
does not generate a substantial amount of revenue for Amazon.
Discuss why Amazon.
com might have purchased this Web site and explain
how it benefits from owning the site today.
MODULE 2 CHAPTER 2REVIEW
What is the difference between an internet (small “i”) and
the Internet (capital “I”)?3.
Explain what is meant by the term
“Internet of Things.
Briefly describe the functions performed by
routers in an interconnected network.
CASE STUDY C1 CRITICAL THINKING
What are the implications of the low Internet access rates
for the citizens of Hyderabad as they become active participants in the
world economy over the next five years?2.
Using your library or your
favourite search engine, identify current trends in the growth of
Internet-capable phones and other online access devices in India.
Evaluate the prospects for significant changes in online access rates
over the next few years.
Use what you learned about online access
technologies in this chapter to outline several alternatives that the
government of Hyderabad should consider developing (perhaps in
partnership with local information technology companies) that might
increase online access rates for its citizens.
Discuss at least two of
MODULE 3 CHAPTER 3REVIEW QUESTIONS1.
two Web site features that are used by online clothing retailers to
help customers find products in the right styles, colours, or sizes for
Define the term “stickiness” as used in electronic commerce.
one or two paragraphs, explain why it is important for
advertising-supported Web sites to have this characteristic.
“channel conflict” and describe how a consumer electronics company that
sells its products both in retail stores and online might deal with this
CASE STUDY C1 CRITICAL THINKING QUESTIONS1.
Review the company’s
offerings for mobile devices.
Evaluate those products and identify
opportunities for other products or services that the company could
offer for mobile devices and address customers’ concerns about the
timeliness and currency of information in the printed travel guides.
Present your analysis of the marketing channel conflicts and
cannibalization issues that Lonely Planet faces as it is currently
Suggest solutions that might reduce the revenue losses or
operational frictions that result from these issues.
Many loyal Lonely
Planet customers carry their travel guides (which can be several
hundred pages thick) with them as they travel around the world.
cases, these customers do not use large portions of the travel guides.
Also, Internet access can be a problem for many of these customers while
they are traveling.
Describe digital products that Lonely Planet could
offer that would address this customer concern and also yield additional
MODULE 4 CHAPTER 8REVIEW QUESTIONS1.
Describe the main task(s)
performed by a Web server.
Define the term “static Web page” and
outline the disadvantages of building a Web site using such pages.
Outline the different meanings of the term “Web server.
”CASE STUDY C1
CRITICAL THINKING QUESTIONS1.
Assume that you are on the staff of a PRC
Outline the arguments that you would use to support a law
that required all government agencies to use only open-source software
on their Web servers.
Assume that you are working for the marketing
department of Microsoft China.
Develop a detailed list of briefing
points that would help your salespeople convince top executives of large
PRC companies to use Windows operating system software on their Web
Assume that you are working for the business system’s
analysis department in IBM’s PRC division, which offers both Microsoft
Windows and Linux consulting services to PRC businesses and government
Develop a checklist that IBM analysts could use in consulting
projects that could help advise clients as they make a choice between
Windows or Linux operating system software for their Web servers.
Companies such as RedHat, Novell (with its SuSE distribution), and
others offer Linux operating system software for sale.
Although Linux is
available at no cost from various sources, these companies charge a fee
for installation and configuration help.
They also offer service
contracts to help users maintain and upgrade the software on a
Briefly outline the strategies that these companies
might use to expand their market share in the PRC.
MODULE 5 CHAPTER
Outline the differences between “shared hosting” and
Identify and briefly describe the three key
elements that must exist in any electronic commerce software package.
Outline and describe the main functions of shopping cart software.
STUDY C1 CRITICAL THINKING QUESTIONS1.
List the types of information
that Club Car division’s CRM system makes available to sales
representatives in the field.
For each type of information, briefly
explain how salespeople’s remote access to that type of information can
help them close sales on their customers’ sites.
knowledge management or content management software would be useful to
Club Car division in managing the information available to their
Discuss possible applications of each type of software at
Club Car division.
In the CRM relaunch, Club Car division focused on
two CRM elements.
Explain why this approach would work better, in
general, than implementing a comprehensive CRM system that could track
all of the division’s sales activities and related information in real
MODULE 6 CHAPTER 10REVIEW QUESTIONS1.
Explain why early computer
security efforts focused on controlling the physical environment in
which computers operated.
Describe and provide one example of an
Explain the difference between session cookies
and persistent cookies.
In your answer, include how each type of cookie
CASE STUDY C1 CRITICAL THINKING QUESTIONS1.
Bibliofind might have used firewalls to prevent the intruders from
gaining access to its transaction serv