The Business Challenge TUI is competing

Question # 00177797 Posted By: kimwood Updated on: 01/21/2016 09:47 AM Due on: 02/20/2016
Subject Engineering Topic General Electrical Engineering Tutorials:
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Introduction

This is an individual project. Each student must complete a Case Study that provides

the requirements analysis and a proposed solution for converged network solution. The

target audience will be the organization’s Chief Information Officer (CIO). The Case

Study deliverable is an MS Word document.

The completed Case Study deliverable is due by 11:59 PM Eastern Time on the due

date shown in the Course Schedule. See the Additional Information section of the

syllabus for the penalty for late or missed assignments and projects.

The Case Study is valued at 12% of the course grade.

Case Study

Company Overview

Transport Universal, Inc. (TUI) is a global logistics provider that offers fully integrated

freight and supply chain services through managed warehousing and domestic and

international freight forwarding. Services range from door-to-door domestic and

international delivery services to total supply chain management. With branches across

the United States and Europe and partners worldwide, TUI continues to expand, and it

has experienced rapid growth through acquisitions.

Note: The term supply chain refers to all the elements involved in bringing an

organization's products from the raw-goods stage to the customer.

The Association for Operations Management (APICS) dictionary

((http://www.apics.org/Resources/APICSDictionary.htm) defines “supply chain

management (SCM)” as the design, planning, execution, control, and monitoring of

supply chain activities with the objective of creating net value, building a competitive

infrastructure, leveraging worldwide logistics, synchronizing supply with demand and

measuring performance globally.

The Business Challenge
TUI is competing in an environment where freight transport is as much about keeping
customers informed as it is about on-time delivery. The company has adopted webbased
technologies for tracking freight, differentiating its services, keeping customers
informed, and ensuring the on-time delivery that is TUI's hallmark. As a result, TUI
enjoys a very high level of customer satisfaction.
Its mobile workforce has rapidly increased, with drivers using PDAs to scan
consignments, which are then synced in real time via GPRS links to headquarters
applications that track the consignments. Customers use TUI's web services to view the
progress of orders, from dispatch to warehousing to final delivery. Customers also use
TUI’s web-based systems to create freight documentation and generate reports. With
the EDI interface, invoices and payments are transferred directly between the
customers' systems and TUI, saving both time and money.
As the company has expanded, the data flowing in the system have increased as well.
Now, with more than 5,000 employees and thousands of customers worldwide, TUI is
suffering from the effects of explosive growth. Demands on its wide area network
(WAN) are exceeding capacity. The main data center has experienced several network
outages and unscheduled downtime. The aging ISDN telephone system is failing, as the
company has avoided the costly upgrades necessary to keep it operating at optimal
performance. Telephone bills have increased without warning, and the voice mail
system is overloaded.
The Opportunity
TUI wants to provide increased bandwidth between all 47 of its US offices and the main
data center. There are three metropolitan areas that have four to eight TUI locations
that need to coordinate among themselves: Chicago, Los Angeles, and Baltimore. The
company desires a reliable and secure network to accommodate its planned growth as
well as the unexpected.
The company does not want to spend any more on telephone services than it does
today, and its goal is to upgrade the services while protecting against escalating costs
from its ISDN service provider.
Efficiency and productivity goals for this rapidly growing company are of paramount
importance, and there is a desire to provide capabilities and services that incorporate
technology solutions to improve in those areas as well as retain the high level of
customer satisfaction. TUI is also interested in reducing travel between its sites by
implementing video conferencing.
In addition, TUI wants to be able to monitor and manage data and voice services, and
ensure that consumption is appropriate to its business needs.

The Deliverable
Using this case study, you are to identify a minimum of five requirements, analyze them,
and offer a proposal that provides TUI with an converged network solution and explains
how the components of the solution, and the solution as a whole, meet the identified
requirements. The proposed solution must address each of the requirements identified.
At least one (1) diagram or illustration must be incorporated to illustrate your proposed
solution. You should do some research to address the cost issues and defend the
proposed solution from a cost-benefit perspective. This is to be a general analysis of the
benefits versus the cost of a converged network, not a full cost-benefit analysis with
cost data.
Here is what you need to do:
Use MS Word to prepare a 3 – 5 page white paper with the attributes discussed
above.
2. The 3 – 5 page count does not include the cover page, Reference/Works Cited
page (see below), or illustrations (if used).
3. Please note that illustrations, if used, must be appropriate, be related to the topic,
and add value to the paper.
4. The paper must have a cover page that includes the document title, date and
your full name. The cover page is not included in the page count.
5. Line spacing must be no more than 1.5 and the font must be Arial, 12 point.
6. Use the bolded “Attributes” in the Evaluation & Scoring Rubric below for section
headings in the paper.
7. External research and a References or Works Cited page (see below) are
required. You must use of at least three (3) external scholarly resources. This is
in addition to any course materials from assigned readings.
8. The paper must have a separate References or Works Cited page at the end of
the document that is used to correctly cite and reference all sources including
course materials, as appropriate. This page must be titled, References or Works
Cited, and not some other title like bibliography, citations, end notes, etc.

9. You should use scholarly journals. If you need assistance with determining what
a scholarly journal is, the library is a very good source of information,
accessed via the following link: http://www..edu/library/libhow/articles.cfm.
10. Do not simply copy and paste information from the Web or copy information from
the readings or other sources.
11. Be sure to provide the appropriate APA formatted citations on the References or
Works Cited page to avoid the perception of plagiarism. This includes citing all
external sources including the vendor Web sites, assigned readings, the case
study, and other sources, as appropriate. NOTE: Wiki sites such as Wikipedia
and authorless sites/blogs are not acceptable references.
12. If you are not familiar with the APA style and citations, there are also several
links under Webliography that can assist you. If you are using MS Word 2007 or
2010, there is a Citations & Bibliography feature located under the References
tab.
13. At all costs, avoid any hint or perception of plagiarism.
14. Be sure to check for spelling, grammar and format errors prior to submitting the
document. These are all items that will be evaluated and scored.
15. Submit the paper by the due date (See the Course Schedule) in MS Word format
via the Project 3: Case Study assignment folder as an attached document with
your last name in the beginning of the filename (Last Name_Case Study).

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Tutorials for this Question
  1. Tutorial # 00172539 Posted By: kimwood Posted on: 01/21/2016 09:47 AM
    Puchased By: 2
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    Each student must complete a Case Study that providesthe requirements ...
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