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Question # 00001257
Subject: General Questions
Due on: 09/18/2013
Posted On: 09/17/2013 06:08 AM

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Unit 1

target Market Analysis

Assignment:Write a 1-3 page paper that analyzes the target market for your chosen market plan.

Requirements:

· This 1-3 page paper should analyze who your target market is. Describe the applicable demographic, geographic and lifestyle (attitude, interests, opinions) of your target. Use no fewer than 12 distinguishing factors. Really get into the minds of who your target market is. What makes them tick? What are their needs and wants? Really analyze them. Use marketing terms as much as possible. See the target market checklist and the target market paper example in Unit 1 Chapter 5 assignment section. Do not write from first person such as our company..., we will..., etc.

Unit 2

Environment Analysis

Assignment: Write a 1-3 page paper that analyzes the product attributes of your chosen product

Requirements:

Write a 1-3 page paper on the environment that your product or service (the one you chose for your marketing plan) is affected by. This paper will become part of your final marketing plan. Make sure to discuss the economic, social, cultural, technological, political, legal, competitive, global, natural resources, etc. environmental influences on your product/service. Make certain to discuss how the present uncontrollable environmental situation affects the viability of your product/service. For example: has the political situation in Iraq had an affect on the possibility of your product or service being a success? How is the present economic situation affecting the spending habits of your target market? Etc. Discuss how the current environment is at this moment in time - not how your product or service is going to change it or affect it. You are trying to view the uncontrollable environment as it is and determine whether or not there is a market for your product/service after you have analyzed the current market situation.

Unit 3

Unit 3 Research Analysis, save referebces

Instructions

Assignment:Write a 3 page paper that analyzes the promotional attributes of your chosen product

Requirements:

· Write a 1-3 page paper on the research techniques (both primary and secondary) that you "conducted" for your product or service to gather information for your marketing plan. You can "make-up" the primary data you use as long as you asterick the data* and footnote that the astericked* data is made-up. Secondary data should be factual. Did the research prove the product/service is viable? Which research tools will be ongoing? Remember that you need not actually conduct the primary research. Because of the short time period available for this class, you may actually make-up the information. You may "make-up" results from surveys, etc. and discuss the "results". If you choose to make this data up, you still must create the survey (or other instrument) for review. Make sure you work with "final data" and make recommendations from that. Do not state that research will be conducted in the future. It must be assumed the research is complete and you hold the results in your hands.

Unit 4

Unit 4 Product Analysis

Instructions

Assignment: Write a 1-3 page paper that analyzes the pricing and global attributes of your chosen product

Requirments:

This 1-3 page paper should be analyzing your product. What attributes does your product need in order to meet the needs of the target market? What type of packaging will be used? Consider your target market and what they really expect and create your product/service with this person in mind. Be detailed about how the attributes of the product meet the needs of the target. Use marketing terms. Do not write in first person - our product, we will, etc

Unit 5

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Assignment:Create your final marketing plan for your product (should be a combination of the first four assignments) along with the additional sections required in Unit 5.

Requirements:

  • Include a cover page and a reference page with properly cited sources
  • Include the elements of a marketing plan:
    1. Introduction
    2. Target market analysis
    3. Environment analysis
    4. Research analysis
    5. 4 P's: Product, Place, Price, Promotion
    6. Forecast/budget
    7. Conclusion
    8. Appendices including bibliography

Tags course product market target paper page unit research marketing analysis plan write data productservice make attributes environment situation service requirements discu analyzes chosen final results aignment needs person makeup primary really

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target_market_analysis_2.doc (56.5 KB)
Preview: needs xxx wants xxx can they xxx by the xxxxxxxx products xxx xxxxxx market xxx fishing lures xxxxxxxx men aged xxxxxxx 35 xx xx years xxxxxx large amount xx discretionary income xxx who xxxx xx go xx fishing trips xxxxx men love xx spend xxxxxxx xxxx peacefully xx the side xx a river xx a xxxx xxx have xxxxxxx taste in xxxx Also, they xxxxxx a xxxxxxxx xxxxxxxxx and xxxx to spend xxxx quite time xx self xxx xxxxxxx away xxxx the hustle xxxxxx of the xxxx and xx xxxxxxx is x good option xx that case xxxx group xx xxx is xxxxx to nature xxx loves spending xxxx there xxxx xxxx refined xxxxx in life xxx they love xx live xx xxxxx and xxxxxxx .....
environment_analysis_2.doc (57 KB)
Preview: There xxx certain xxxxxxx that the xxxxxxx needs to xxxx care xx xxx is xxx highly competitive xxxxxx with so xxxx players xx xxxx space xxxx too many xxxxxxx there is xxx much xxxxxxx xx the xxxxxx that is xxx a good xxxxx for xxx xxx product xxxxxxxx 1986) Apart xxxx the above xxxxxxxxx another xxxxx xxxx will xxxx in understanding xxx environment of xxxx product xxxxxx xxxxxxxx the xxxxxx The key xxxxxx in the xxxxxx have xxxxxxxxx xxxx while xxxxxx by consumers xxxx grown from xxxx specific xxxxxxxxxxx xxx overall xxxxxxxx spend on xxxx area has xxxxxxxx reason xxxxx xxxxxxxxx want xx go to x movie so xxxx they xxx xxxxx their xxxx etc Second xxxxx trend.....
research_analysis_7.doc (58 KB)
Preview: is xxx size xx the key xxxxxx market for xxx product xxxxxxx xxxxx This xxxxx to be xxx a very xxx market, xxxxxxx xxxxxxx in xxxx the fact xxxx the product xx question xx xxxxxxxx a xxxxx Product and xx keeping that xx consideration, xx xxx be xxxx that the xxxx of the xxxxxx is xxx xxxxxx for xxx product to xx introduced This xxx other xxxxxxxx xxxxxxxxx research xxxxxx helped in xxxx case Another xxxx of xxxxxxxx xxxx for xxxx paper is xxxxxxx research which xxxxx includes xxxx xxxxx Focus xxxxx interviews and xxxxxxxxxxxxx Focus group xxxxxxxxxx were xxxx xxxx consumers xx find out xx this idea xx appealing xx xxxx and xxxx specific things xxxxx they like xx it xxxx xx the xxxxx they will xx willing to xxx for xxxx xxxxxxx The xxxxxxx of this xxxxxxxx indicated that xxxxx are xxxx xxxxxxxxx consumers xxx will be xxxxxxxxxx in this xxxx of x xxxxxxx About xx percent.....
product_analysis.doc (58 KB)
Preview: Andrew xxxxxx July xxx 2013 Product xxxxxxxx The target xxxxxx for xxxxxxx xxxxx includes xxx aged between xx to 55 xxxxx having xxxxx xxxxxx of xxxxxxxxxxxxx income and xxx love to xx on xxxxxxx xxxxx The xxxx important attribute xx fishing lure xxxx satisfied xxx xxxxxx market xx their les xxxxx nature because xxxx men xx xxx fishing xx spend leisure xxxx and do xxx want xx xxxxx anything xxxxx is messy xxx bulky These xxxxx provide xxxx x chance xx cover more xxxxx even they xxxx on xxxxxxx xxx shore xx a pier xxx lure ha xx exceptional xxxxxxxxx xxxx it xxxxxx to target xxx species of xxxx in xx xxxxxxxxx manner xxxxx lures are xxxx to change xxx it xxx xxxx fewer xxxx (Types of xxxxxxx Lures, (n x )) xxxxxxxxxxx xx is xxx better fishing xxxxxxxxx as compared xx any xxxxx xxxxxxxxx and xxxxxxxxx all practical xxxxx of.....
marketing_plan_fishing.doc (91 KB)
Preview: said xxxx the xxxx of the xxxxxx is big xxxxxx for xxx xxxxxxx to xx introduced This xxx other gathered xxxxxxxxx research xxxxxx xxxxxx in xxxx case Another xxxx of research xxxx for xxxx xxxxx is xxxxxxx research which xxxxx includes many xxxxx Focus xxxxx xxxxxxxxxx and xxxxxxxxxxxxx Focus group xxxxxxxxxx were done xxxx consumers xx xxxx out xx this idea xx appealing to xxxx and xxxx xxxxxxxx things xxxxx they like xx it What xx the xxxxx xxxx will xx willing to xxx for this xxxxxxx The xxxxxxx xx this xxxxxxxx indicated that xxxxx are many xxxxxxxxx consumers xxx xxxx be xxxxxxxxxx in this xxxx of a xxxxxxx About xx xxxxxxx of xxx key target xxxxxx has the xxxxxxxxxx income xxxxx xxx easily xxxx this product xxxxxx the reach xx their xxxxxxxx xxx focused xxxxx research showed xxxx these men, xxx are xxx xxx target xxx the product xxxxxxx lures, love xx spend xxxxxxx xxxx on xxx side of x river or x lake xxxx x fishing xxx It was xxxx found that xxxxx 78 xxxxxxx xx those xxxxxxxxxxx in focus xxxxx interview confirmed xxxx they xxxxxx x holistic xxxxxxxxx and love xx spend some xxxxx time xx xxxx and xxxxxxx away from xxx hustle bustle xx the xxxx xxx so xxxxxxx is a xxxx option in xxxx case xxx xxxxxxxxxxx fishing xxxx are good xxxxx to make xxxx easy xx xxxx used xxxx questionnaires to xxxx more about xxxxxxxxx attitude xxxxxxx xxx product xxx idea behind xxxxx Questionnaire was xx reach xxx xx more xxxxxx of consumers xx they were xxxx to xxxxxxx xxx improve xxx results of xxx research Thus, xxxxx this xxxxxxxxxxx xx primary xxx secondary research xxx really given xx some xxxx xxxx Also, xxx use of xxxxxxxxx research, helped xx zoom xx xx the xxx markets where xxx product can xx launched xxxxx xx what xxxxxxxxxxx that are xxxx suited for xxxx product xxx xxxxxxxxx Strategy xx develop a xxxxxxxxxx marketing strategy, xxxxx are xxx xxxxxxxxxxxx parts xxx they are x target market xxx marketing xxx x target xxxxxxx refers to x group of xxxxxxx that xxxx xxxxxxx needs xxxx company wishes xx satisfy To xxxxxxx the xxxxxx xxxxxx company xxxx all controllable xxxxxxx together and xxxxx factors xxxxxxxx xxx called xx marketing mix xxxxx variables are xxxxxxxx place, xxxxx xxx promotion xx the marketing xxx the customer xx at xxx xxxxxx and xx is the xxxxxx of all xxxxxxxxx efforts xxx xxxxxx Market xxxx section will xxxxx on analyzing xxx target xxxxxx xxx the xxxxxxx fishing lures xxx paper aims xx zoom-in xx xxx minds xx who the xxxxxx market and xxxxxxxxxx what xxxxxx xxxxx them xxxx What are xxxxx key needs xxx wants xxx xxx they xxx by the xxxxxxxx products The xxxxxx market xxx xxxxxxx lures xxxxxxxx men aged xxxxxxx 35 to xx years xxxxxx xxxxx amount xx discretionary income xxx who love xx go xx xxxxxxx trips xxxxx men love xx spend leisure xxxx peacefully xx xxx side xx a river xx a lake xxx have xxxxxxx xxxxx in xxxx Also, they xxxxxx a holistic xxxxxxxxx and xxxx xx spend xxxx quite time xx self and xxxxxxx away xxxx xx.....
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