Workbook Activity II: Identifying Company Strategies and Effectiveness Criteria
· Go to page 84 in your text.
· Review Chapter 2 Workbook: Identifying Company Strategies and Effectiveness Criteria.
· Follow the directions in the workbook.
· Answer questions 1 through 3 associated with this workbook on page 84.
· Place your work in the Dropbox.
Case Analysis I: Aquarius Advertising Agency
· Read the case for analysis: Aquarius Advertising Agency on Page 138-140 in your text.
· After reading the case study answer the following questions:
o Analyze Aquarius with respect to the five contextual variables. How would you describe the environment, goals, culture, size and technology of Aquarius?
o Design a new organization structure that takes into consideration the contextual variables in the case and the information flows.
Would a matrix structure be feasible for Aquarius? Why or why not?