SWOT Analysis of Southwest Airlines
Analyze the internal and external environments of the organization along the following terms:
Write a brief company history, including a mission statement if available. (10 points)
Thoroughly explain at least two major Strengths and two major Weaknesses (review chapter 8) of the organization.
For each strength, discuss why this strength can be considered a distinctive competence for the organization.
For each weakness, discuss what the organization could do to minimize that weakness. You should have a minimum of a full paragraph for each discussion of each strength and weakness.
Note that bullet points are not acceptable. (40 points)
Thoroughly research and analyze two Opportunities and two Threats that this organization is facing. Each of these opportunities and threats must come from a force or forces occurring within a dimension or dimensions of the general environment within the organization's external environment (keep in mind an opportunity or threat can stem from more then one dimension within the general environment). Be sure to include in your discussion the relevant dimension of the general environment from which each of these forces is derived that are creating the specific opportunity or threat for the organization.
PLEASE NOTE: The dimensions of the general environment are outlined in chapter 3 and in week one's lecture.
Include in your analysis an explanation of how each of the opportunities and threats will likely impact the company and why. Include other companies/industries on which this may also have an effect. You should have a minimum of a full paragraph for each discussion of each opportunity and threat.
Note that bullet points are not acceptable. (50 points)
Briefly summarize your SWOT analysis
Discuss how the organization can capitalize on the opportunities that are occurring from the dimensions from within the general environment and how the organization can neutralize the threats that are occurring from the dimensions from within the general environment.
Note that bullets points are not acceptable. (10 points)
Correctly produced APA parenthetical citations and Reference list. You must have a minimum of three external research sources in addition to the Griffin text. (5 points)
Spelling, grammar, organization (5 points)
Minimum of 1000 words