SWOT Analysis

The case name is: Westlake Lanes: How can this business be saved? Effective use of thesis statements - Professional appearance, e.g., page numbers and titles for tables, charts + appendices - Integration between sections of report Key Issue(s) - Concise identification of main issue(s) Analysis (30%) 1. External Analysis For external Analysis: PESTEL Analysis (And conclusion on analysis), Porter's Five Forces Analysis (And conclusion on analysis) 2. Internal Analysis For Internal Analysis: SWOT Analysis (And conclusion on analysis), VRIO Analysis (And conclusion on analysis) - Correct use of strategy concepts + frameworks 3. financial analysis of firm: Use of qualitative + quantitative data - Insightful evidence-based development and evaluation vs. repetition of case details Criteria + Options (3 paragraphs, 1 for each point) 1. Identification + use of suitable decision criteria to rank options 2. Development of practical options in relation to identified issue(s) + prior analysis 3. Qualitative + financial evaluation and comparison of options Recommendations - Justification and Integration of recommendations Implementation - Detailed + practical action to put recommendations in place (both short & long-run) - Timeline of sequence of actions, e.g. Gantt chart - Controls + timeline to measure if the plan is on track - Contingency plan

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