saint leo MBA 565 quiz 3 -taken on November 08, 2013

Question 1.1.The new, more strategically oriented purchasing departments have a mission. Which of the following most accurately describes that mission? (Points : 5)

Question 2.2.If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important? (Points : 5)

Question 3.3.Not all attempts to target children, minorities, or other special segments draw criticism. Which of the following is the best illustration of a company (or industry) that seems to be marketing to a target segment in a correct and ethical way? (Points : 5)

Question 4.4.When a symphony orchestra targets people who have broad cultural interests, rather than only those who regularly attend concerts, the orchestra is targeting ________. (Points : 5)

Question 5.5.A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk. (Points : 5)

Question 6.6.Business markets differ significantly consumer markets in that business markets possess all of the following characteristics EXCEPT ________. (Points : 5)

Question 7.7.The ________ consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others. (Points : 5)

Question 8.8.If Ampex Support Systems is the single supplier for a local manufacturing company's MRO (maintenance, repair, operating) supplies and needs, Ampex Support Systems is considered as providing ________ for the manufacturer. (Points : 5)

Question 9.9.The purchasing department buys office supplies on a routine basis. This type of purchase is classified as a ________. (Points : 5)

Question 10.10.Those who favor localized marketing see national advertising as wasteful because ________. (Points : 5)

Question 11.11.The ________ market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care. (Points : 5)

Question 12.12.Business buyers are ultimately purchasing solutions to two problems: the organization's economic and strategic problem and ________. (Points : 5)

Question 13.13.A marketer is interested in segmenting a business market based on technology and customer capabilities. Which of the following major segmentation variables would most likely be used by the marketer to assist with the task? (Points : 5)

Question 14.14.In ________ marketing, the firm operates in several market segments and designs different products for each segment. (Points : 5)

Question 15.15.Webster cautions that ultimately, ________ make purchasing decisions. (Points : 5)

Question 16.16.________ are products such as Kiehl's skin care and Kendall-Jackson wines that are priced between average middle-market and superpremium Old Luxury brands. (Points : 5)

Question 17.17.Dennis requests his father to buy him a PlayStation® for his birthday. With respect to consumer decision roles, which role is Dennis currently playing? (Points : 5)

Question 18.18.All of the following are methods of assessing customer value EXCEPT ________. (Points : 5)

Question 19.19.There are a series of guidelines for selling to small businesses. Which of the following should NOT be among those guidelines? (Points : 5)

Question 20.20.Volkswagen concentrates on the small-car market and Porsche on the sports car market. These would be examples of what is called ________. (Points : 5)