Regent BUSN240 Compare and Contrast Research Paper

Description

For this assignment, select either a church or a school (real or fictitious) and write at least a 1000 word paper comparing and contrasting (showing similarities and differences) on-site and online operations from a marketing perspective; in other words:

Compare and contrast the demographics, psychographics, needs, and wants of the market segments attracted to both on-site and online

Compare and contrast the products/services offered by the church or school that meets the on-site and online segments

Compare and contrast how the church or school promotes (advertises) to each of the on-site or online segments

Your paper should adhere to the following:

Include at least 3 additional academic (e.g., journal articles) and/or popular press (e.g., Business Week) resources in addition to your text to support your conclusions.

Separate title page

Double-spacing