question_key_6Dec_2nd

31. In contrast to extended problem solving, routinized response behavior requires
a) careful deliberation before making a choice.
b) less information about products.
c) more time.
d) considerable thought.
e) more money.
32. When a consumer purchases products occasionally or needs information about an
unfamiliar brand in a familiar product category, he or she will most likely engage in
a) enduring purchase behavior.
b) routinized response behavior.
c) extended problem solving.
d) impulse searching.
e) limited problem solving.
33. When a new variety of Kashi whole-grain breakfast cereals is first introduced, consumers will
most likely engage in______ when deciding whether or not to purchase this new product.
a) extended problem solving
b) limited problem solving
c) situational solving behavior
d) routinized response behavior
e) automatic processing behavior
34. Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's
styles and thus will do some comparison shopping before making a purchase decision. Jenny is
engaging in
a) routinized response behavior.
b) extended problem solving.
c) limited problem solving.
d) impulse buying.
e) intensive problem solving.
35. Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key
element in communicating the benefits associated with this product. Based on that decision,
Kellogg's is expecting consumers to engage in what form of problem solving?
a) Routinized response behavior
b) Limited problem solving
c) Extended problem solving
d) Impulse buying
e) Extensive response behavior
36. For which of the following products would a consumer most likely use limited problem
solving?
a) Detergent
b) Toothpaste
c) Automobile
d) Hair dryer
e) Washing machine
37. Which of the following purchases would most likely require a consumer to use extended
problem solving?
a) Audio equipment
b) Shaving cream
c) Cereal
d) Kitchen napkins
e) Gasoline
38. Extended problem solving is the type of consumer problem-solving process that
a) involves no conscious planning but rather a powerful and persistent urge to buy something.
b) is the most complex problem-solving behavior, which comes into play when a purchase
involves unfamiliar, expensive, or infrequently bought products.
c) requires a moderate amount of time for information gathering and search.
d) is the creation and maintenance of a collection of products that satisfy a person's needs and
wants.
e) requires very little search-and-decision effort and is practiced when buying low-cost and
frequently purchased products.
39. Which of the following products would probably require extended problem solving before a
purchase?
a) Products purchased frequently
b) Products to be purchased in the future
c) Products that are purchased routinely
d) Expensive products
e) Products purchased as a result of social influences
40. Jose and Teresa are searching for a new cellular phone. They will most likely engage in which
one of the following forms of problem solving?
a) Extended problem solving
b) Limited problem solving
c) Impulse buying
d) Routinized response behavior
e) Intensive response behavior
41. An unplanned buying behavior resulting from a powerful urge to buy something
immediately is called
a) impulse buying.
b) habitual buying.
c) compulsive response behavior.
d) non-problem solving.
e) cognitive dissonance.
42. Marissa goes to Target to purchase school supplies for her two children. As she is
approaching the check-out counter, she sees a vase she just has to have and buys it immediately.
Marissa's purchase of the vase is an example of
a) limited problem solving.
b) impulse buying.
c) routinized response behavior.
d) addictive consumption.
e) situational involvement.
43. Beth Hines is buying furniture for her apartment for the first time. She is spending
considerable time and effort comparing the products that different stores offer. Which type of
problem-solving process is she using?
a) Selective
b) Intensive
c) Extended
d) Shopping
e) Routinized
44. Mark is shopping for a new suit to wear to an important interview. He really wants to
impress his prospective employer and is shopping at many stores to find the right outfit. Martin is
using which type of consumer problem-solving process?
a) Routinized response behavior
b) Habitual response
c) Information search
d) Extended problem solving
e) Intensive problem solving
45. The five major stages of the consumer buying decision process, in order, are
a) information search, establishment of product criteria, evaluation of alternatives, purchase,
and postpurchase evaluation
b) problem recognition, information search, evaluation of alternatives, purchase, and
postpurchase evaluation.
c) problem recognition, information search, evaluation of alternatives, postpurchase
evaluation and purchase.
d) information search, evaluation of alternatives, purchase, trial adoption period, and
postpurchase evaluation.
e) problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and
rebuy.
46. Which of the following statements about the consumer buying decision process is true?
a) Consumers progress through the five stages of this process for all limited problem-solving
decisions.
b) Although all of the steps in the process are used in all decision processes, the order tends to
depend on the customer's level of involvement.
c) The key element of the process that exists in all consumer buying decision processes is the
purchase of the product.
d) Once the purchase of a product has been made, the consumer buying decision process is
complete.
e) Consumers making limited problem-solving decisions may not go through all five steps of the
process.
47. Problem recognition occurs when a consumer
a) searches for information to resolve a problem.
b) becomes aware that there is a difference between a desired state and an actual condition.
c) recognizes a need.
d) evaluates her or his purchase.
e) is exposed to a television advertisement.
48. When Julia goes to the first class of her Operations Management course, she finds out that
in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At
which stage of the consumer buying decision process is Julia?
a) Purchase
b) Evaluation of alternatives
c) Problem recognition
d) Information search
e) Prepurchase evaluation
49. As Steve is shopping for groceries, he notices a product on the shelf and remembers that he
is about to run out of it at home. In terms of the consumer buying decision process, Steve just
experienced
a) problem recognition.
b) high involvement.
c) postpurchase evaluation.
d) information search.
e) evaluation of alternatives.
50. Within the information search step of the consumer buying decision process, what two
primary aspects exist?
a) Consideration sets and evoked sets
b) Personal information and non-personal information
c) Selective retention and selective distortion
d) Internal search and external search
e) Company-produced information and internal information
51. As Jeff runs out of shaving cream, he immediately tries to remember what he did the last
time this happened. He is engaging in
a) external search.
b) consideration set development.
c) internal search.
d) cognitive dissonance.
e) alternative evaluation.
52. When Trevor realizes his liquor cabinet supply was devastated by last weekend's party, he
first retrieves information from his memory about what types of liquor he and his friends like most
and then asks the attractive clerk at the liquor store what she would recommend. Trevor started
with a(n) _____ search and then progressed to a(n) _____ search.
a) consideration; evaluative
b) focused; broad
c) internal; external
d) routinized; extended
e) self; inclusive
53. When, in their information search, consumers focus on communication with friends and
relatives, they are utilizing ______ sources.
a) internal
b) personal
c) marketer-dominated
d) direct
e) organizational
54. In the consumer buying decision process, the information search stage
a) yields a group of brands that a buyer views as possible alternatives.
b) involves a buyer becoming aware of the need for a product.
c) is not necessary when the buyer is involved in extensive decision making.
d) occurs immediately after evaluation of alternatives.
e) is lengthy for routine response buying behavior.
55. During which stage of the consumer buying decision process does a consumer decide from
which seller he or she will buy the product?
a) Evaluation of alternatives
b) Information search
c) Source selection
d) Purchase
e) Problem recognition
56. When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the
one that is on sale. These four brands make up his _________ set.
a) alternate
b) purchase
c) consideration
d) problem
e) imposed
57. In shopping for a new laptop computer for her master degree program, the alternatives
Jocelyn is considering include Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up
Jocelyn's
a) dissonance group.
b) evaluative group.
c) framing set.
d) external search results.
e) consideration set.
58. A group of brands that a consumer views as alternatives for possible purchase is called a(n)
a) evoked set.
b) acceptance group.
c) brand preference.
d) selective retention group.
e) evaluation criteria.
59. Evaluative criteria for brands within the consideration set are both
a) selective and expansive.
b) objective and subjective.
c) internal and external.
d) extended and routinized.
e) perceptive and selective.
60. A customer shopping for a fax machine tells a salesperson that it is important for the fax
machine to have several attributes. It must use plain paper, be able to make copies, be compatible
with all other fax machines, and not require a separate phone line. The buyer has expressed his or
her
a) framing characteristics.
b) service characteristics.
c) consideration set.
d) evaluative criteria.
e) information search criteria.