question_key3_6Dec

1. Describe the cultural and social forces that affect international marketing strategy.
2. In what ways can a nation restrict the flow of imported goods?
3. Describe how economic and technological forces affect marketing strategies.
4. What marketing and ethical problems can bribes create in international marketing
transactions?
5. What effects are technological forces having on international marketing? What
opportunities exist in the global marketplace that marketers can exploit with regard to technology?
6. What effect is NAFTA having on the international trade of the following countries: United
States, Canada, Mexico, and Japan?
7. Explain why the mode of entry into an international market is a major issue for managers to
consider.
8. In what ways can businesses become involved in international marketing activities?
9. How do globalized marketing strategies differ from customized marketing strategies? What
are the implications of each for marketing managers?
10. Describe the difficulties encountered in standardizing the marketing mix globally.
11. International marketing refers to
12. Before the 1990s, most firms entered international markets
a) globally and quickly.
b) incrementally and slowly.
c) incrementally and quickly.
d) domestically and slowly.
e) regionally and quickly.
13. According to your text, ____ are small technology-based firms operating in international
markets within two years of their establishment and realizing as much as 70 percent of their sales
outside the domestic home market.
a) “natural globals”
b) “multinational corporations”
c) “born globals”
d) “born multinationals”
e) “multinational enterprises”
14. Approximately ____ of the world's purchasing power is outside of the United States.
a) 1/10
b) 1/3
c) 2/3
d) 1/2
e) 9/10
15. The environmental forces that affect foreign markets may differ dramatically from those
affecting domestic markets. This makes a careful _______ a critical part of a successful international
marketing strategy.
a) background check
b) regulatory analysis
c) social audit
d) environmental analysis
e) marketing statement analysis
16. Differences in standards of living, credit, buying power, and income distribution are all
examples of _____ forces that must be considered in international marketing efforts.
a) economic
b) cultural
c) ethical
d) technological
e) legal
17. In China, the price of imported Scotch is $30 per glass as opposed to Scotch from China
which is $3. Which of the following do you think accounts for the difference in price?
a) Exchange control
b) Balance of trade
c) Import tariff
d) Embargo
e) Export tariff
18. Which of the following is often used to raise revenue for a country and/or to protect
domestic products?
a) Quota
b) Warning label
c) Embargo
d) Import tariff
e) Exchange control
19. If Tasmania levied a duty on all goods purchased from the United States and other countries
outside its borders that were brought into Tasmania, its businesses and citizens would be paying a(n)
a) embargo.
b) import tariff.
c) travelers' tax.
d) export tax.
e) foreign duty.
20. If Germany, in an attempt to bolster the sales of its own auto manufacturers, decided to
limit the number of automobiles that could be brought in from other countries, Germany would be
using a(n)
a) embargo.
b) boycott.
c) exchange control.
d) import tariff.
e) quota.
21. A limit on the amount of goods an importing country will accept for certain product
categories during a specified time period is called a(n)
a) exchange control limit.
b) embargo.
c) quota.
d) import tariff.
e) balance limit.
22. When a glove manufacturer in China is allowed to sell only a certain number of plastic gloves
into Japan, that firm is facing a(n)
a) tariff.
b) embargo.
c) restrictive product standard.
d) quota.
e) balance of trade restriction.
23. The United States' prohibition against importing cigars from Cuba is an example of a(n)
a) health control.
b) quota.
c) embargo.
d) exchange control.
e) import control.
24. Government restrictions on the amount of a particular country's currency that can be
bought or sold are known as
a) embargoes.
b) quotas.
c) exchange controls.
d) import controls.
e) balance of trade controls.
25. ___________ can force businesspeople to buy and sell foreign products through a central
agency, such as a central bank.
a) Embargoes
b) Export tariffs
c) Quotas
d) Import tariffs
e) Exchange controls
26. Which of the following is used to help maintain a more favorable balance of trade by a
country?
a) Limiting imports
b) Limiting exports
c) Establishing exchange controls
d) Increasing gross domestic product
e) Changing political systems
27. The ___________ is the difference in value between a nation's exports and its imports.
a) net trade value
b) export/import ratio
c) gross domestic product
d) balance of payments
e) balance of trade
28. The gross domestic product is
a) a measure of the profit made by all firms in a nation.
b) the average annual earnings per person in a nation.
c) a measure of the types of products produced by a nation.
d) an overall measure of a nation's economic standing.
e) a ratio of domestic products to products produced in foreign countries.
29. The country with the highest GDP is
a) Japan.
b) the United Kingdom.
c) Brazil.
d) the United States.
e) China.
30. In considering the viability of potential international markets for Pepsi products, PepsiCo is
advised to take into account __________, which provides insight into market potential.
a) per capita gross domestic product
b) gross domestic product
c) the quantity of exports
d) the quantity of imports
e) total consumer income