Public & Media Relations In Sport

Public & Media Relations In Sport

· Individual assignment.

· Please read the Case Study at: https://www.facebook.com/business/success/ufc

· Based on the Case Study “UFC and Facebook Campaign”, answer the following questions:

1. What was the objective of UFC for their Facebook campaign? Explain it in detail.

2. List and portray the results of the campaign and assess whether it was optimal or not.

3. Research and explain a second Media campaign by the UFC that has had a major reach worldwide.

4. Compare the campaign described in the case and the campaign you research for, and conclude which one worked better.

· All the sections should be addressed with critical thinking and references to the knowledge learnt in class, plus the student’s own research of the topics. Submission: Week 6 – Sunday 7th November 2021, at 23:59 CEST (via Turn-it-in).

Weight: This task is a 30% of your total grade for this subject.

Formalities:

· Wordcount: 1000 words.

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

It assesses the following learning outcomes:

· Identify the different stages of the PR management process in sports

· Evaluate different approaches to sports PR: planning, programming and communication