Module 3 Discussion - Price and Distribution

Market Discussion

Module 3 Discussion: Price and Distribution (400 Words)

Overview  You are addressing the price and distribution of your product/business.  Tell the class what product you are using to develop your marketing plan to begin the discussion.   

Outcomes 

1. Discuss how companies adjust their prices to take into account different types of customers and situations (A, C, G) 

2. Identify the nature and importance of marketing logistics and integrated supply chain management. (A, B, C, D) 

Instructions: 

For?discussions,?you will need a?minimum?of three posts (to be eligible for full credit), one response to the topic and a minimum of two?substantial?replies to other students. 3 responses?are?required on three different days to earn full points grade, most students will reply numerous times throughout the week. 

Assignment:  Discuss pricing and distribution.  Consider your product/business from your marketing plan for some answers. 

· Beyond focusing too much on cost, what are some of the other difficulties that marketers of your product/business have in setting prices? 

· Compare and contrast upstream and downstream partners for your product/business’ supply chain. Who are they? (Consider adding a table) 

· Describe at least three different distribution channels your product/company might take to get from the producers to the consumer?