MKT 571 Entire Course Marketing

Question # 00003860 Posted By: maqj Updated on: 11/21/2013 09:32 PM Due on: 11/22/2013
Subject Marketing Topic Marketing Tutorials:
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Week 1 Individual Assignment Classic Airlines and Marketing

Product Description

  1. 1. Individual Assignment:Classic Airlines and Marketing

  • Consider what product or service Classic Airlines is marketing, the marketing challenges it faces, and its current corporate culture.

  • Write a 350- to 700-word paper explaining some of the marketing concepts found in this week’s readings, and how they can be related to the context of the scenario. Include citations and references where appropriate.

  • Formatyour paper consistent with APA guidelines.

Week 2 Team Assignment Kudler Fine Foods Product Offering

  1. 1. Learning Team Assignment:Product Offering

  • Perform a product launch as a team (see pp. 61-67 (Ch. 2) of Marketing Management for a sample plan). You will complete parts of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received your instructor’s approval for the product identified in this week’s assignment, continue to work on the product launch plan based on the outline given in Week Six. You should not wait until the final week to finishthe full assignment. For this week’s assignment, you can keep your research brief. For the Week Six assignment, however, detailed research is expected.

  • Select a home country other than the United States, and choose an organization for which one of your team members works. If you prefer, you may use Kudler Fine Foods.

  • Write a 700- to 1,050-word paper explaining the following:

  • o Market needs
  • o Market growth
  • o A brief SWOT Analysis
  • o Competition
  • o Product offering/product definition
  • o Product identification
  • o Justification for choice of product

  • Formatyour paper consistent with APA guidelines.

Week 3 Individual Assignment Classic Airlines Marketing Solution


  1. 1. Individual Assignment:Classic Airlines Marketing Solution

  • Use a problem-solving model to solve Classic Airline’s marketing problem located on your student web page. It is not required but you may use the nine-step model. You must identify and define the problem, and apply a robust problem-solving process.

  • Consider the internal and external pressures contributing to Classic Airline’s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.

  • Write a 2,150- to 3,500-word paper applying your chosen problem-solving process to Classic Airlines, and provide justification for your marketing solution.

  • Formatyour paper consistent with APA guidelines.

Week 4 Team Assignment Classic Airline Channel and Pricing Strategy


  1. 1. Learning Team Assignment:Channel and Pricing Strategies

  • Select a second country as the international market for your product. Your home country was selected in Week Two.
  • Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.
  • Write a 1,400- to 1,750-word paper completing the following:

  • o Justify your choice of international market. The justification should employ specific data from research conducted.

    • What is the sustainability of the market?
    • What are the factors that influence your selected market?

      • o Trends
      • o Size of market
      • o Growth rate
      • o Profitability

  • o Select an appropriate channel strategy for both your domestic and international markets, and justify your selection.
  • o Include pricing strategies for entering both the domestic and international markets.
  • o Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors:

    • Government, political, or governing bodies

      • o Who are the major legal entities?
      • o How might they influence organizational choices?
      • o What are the risk factors?

      • Economic

        • o What is the role of interest rates, exchange rates, and monetary or fiscal policies?
        • o How might the organization use these factors to avoid to risk?

      • Innovation and technology

        • o What are the key innovations and technologies available to the organization?
        • o How might changing technologies be used to the organization’s advantage?

      • Social and demographic

        • o How might cultural diversity be used to add value to the organization?
        • o What skills might organizations need to implement the strategy?
        • o What are the costs involved in acquiring those skills?

    • Format your paper consistent with APA guidelines.

Week 5 Team Assignment Communications Plan


  1. 1. Learning Team Assignment:Communications Plan

  • Develop a communications plan for your product launch, including both your domestic and international markets.
  • Write a 700- to 1,050-word paper addressing the following:

  • o Evaluate factors involved in developing and managing an effective marketing communications plan for the new product.
  • o Evaluate advertising and promotion programs for the new product.
  • o Evaluate the technology trends available to help you market the product.
  • o Compare and contrast the marketing communication strategies for both your domestic and international markets, and explain the differences.

  • Format your paper consistent with APA guidelines.

Week 6 Team Assignment Product Launch Plan


  1. 1. Learning Team Assignment:Product Launch Plan

  • Develop a product launch plan for two markets (domestic and international).
  • Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan:

  • o Product description
  • o Product positioning
  • o Targeting
  • o Market needs
  • o Market potential and market growth
  • o Company SWOT analysis (include analysis from both countries chosen)
  • o The competition
  • o Marketing objectives and marketing strategy
  • o Pricing
  • o Marketing communication (including public relations)
  • o Distribution strategy (domestic and international market entry)
  • o Financial information (a budget showing product launch expenses and a unit forecast by quarter for 3 years)
  • o Marketing research conducted for the plan

  • Format your paper consistent with APA guidelines.

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Tutorials for this Question
  1. Tutorial # 00003662 Posted By: praveensdataworks Posted on: 11/22/2013 12:17 AM
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