MBA-565 unit 1 quiz

Question # 00002861 Posted By: neil2103 Updated on: 10/26/2013 11:26 PM Due on: 10/29/2013
Subject Marketing Topic Marketing Tutorials:
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Question 1.1.Core competencies tend to refer to areas of special technical and production expertise, whereas ________ tend to describe excellence in broader business processes. (Points : 5)






Question 2.2.________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program. (Points : 5)






Question 3.3.The firm's success depends both on how well each department performs its work, and on how well the various departmental activities are coordinated to conduct ________. (Points : 5)






Question 4.4.When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment, it is employing a ________. (Points : 5)






Question 5.5.With respect to the shortage of raw materials, air and water are classified as ________ resources. However, as we know, problems are beginning to plague both our air and water quality. (Points : 5)






Question 6.6.A low market-penetration index indicates ________. (Points : 5)






Question 7.7.________ are groups of individuals who are born during the same time period and travel through life together. (Points : 5)






Question 8.8.All of the following are rules of thumb for questionnaire design EXCEPT ________. (Points : 5)






Question 9.9.Consumer expenditures are affected by ________. (Points : 5)






Question 10.10.The first step in the business unit strategic-planning process deals with which of the following? (Points : 5)






Question 11.11.The identification and profiling of distinct groups of buyers who might prefer or require varying product and service mixes is known as ________. (Points : 5)






Question 12.12.The firm should estimate its competitors' costs and performances as ________ against which to compare its own costs and performance. (Points : 5)






Question 13.13.A company with a ________ may be held back by low brand awareness, low brand availability, benefit deficiencies, and high price. (Points : 5)






Question 14.14.________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. (Points : 5)






Question 15.15.Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________. (Points : 5)






Question 16.16.A ________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the ________. (Points : 5)






Question 17.17.One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________. (Points : 5)






Question 18.18.________ reflects a customer's judgment of a product's performance in relation to his or her expectations. (Points : 5)






Question 19.19.If a marketing researcher asks subjects what kind of person they think of when the brand is mentioned in order to understand how consumers feel about a particular brand, the marketing researcher is using the ________ approach. (Points : 5)






Question 20.20.The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product. (Points : 5)






Question 21.21.The sales force is composed of three categories. (Points : 5)



Question 22.22.Product duration in PharmaSim may be: (Points : 5)





Question 23.23.What are the objectives of Allround’s brand management team? (Points : 5)






Question 24.24.Merchandisers are an example of sales force personnel that focus on providing special support to retailers for their in-store activities such as shelf location, pricing, and compliance with special promotions. (Points : 5)



Question 25.25.Any team member can purchase research. (Points : 5)



Question 26.26.Which company has the highest sales level? (Points : 5)






Question 27.27.Allround has the highest awareness and brand trials of any brand. (Points : 5)



Question 28.28.Allround is categorized (labeled) as which of the following? (Points : 5)







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  1. Tutorial # 00002668 Posted By: neil2103 Posted on: 10/27/2013 12:00 AM
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