Question # 00005097 Posted By: paul911 Updated on: 12/10/2013 12:14 PM Due on: 12/11/2013
Subject Marketing Topic Marketing Tutorials:
Dot Image

You work for an international construction company that has been contracted to build the tallest skyscraper in the world in Rio Janeiro.

The financing is a company from Dubai, the materials are coming from China, the engineering and technology are coming from Germany and the labor will be hired locally with management from the United States. You invite all of the players to the headquarters in the United States for a big meeting to explain the project and get to know one another. The people seem to be staying with their own groups and not minging. 1.) What is the culture phenomenon here? 2.) What do you know about these cultures specifically their economic, political, educational and social systems that could help you in getting them together. 3.) How do you explain the lack of intercultural communication? 4.) What are some of the contrasting cultural values of these countries?

Part II:You are concered about some of the language issues as you start the meeting particularly the fact that the United States is a low context country and some of the countries present are high context countries, you only speak English and you don't have an interpreter present. 1.) How will this affect the presentation? 2.) What are some of the issues you should be concerned about regarding verbal and nonverbal language for this group? 3.) What strategy would you used to begin to have everyone develop a relationship with each other that will help ease further negotiations, development and implementation?

Dot Image
Tutorials for this Question
  1. Tutorial # 00004888 Posted By: mac123 Posted on: 12/10/2013 12:16 PM
    Puchased By: 2
    Tutorial Preview
    The solution of 100% correct answer...
    interaction_in_international_construction_company.docx (15.45 KB)

Great! We have found the solution of this question!

Whatsapp Lisa