Liberty University Busi435 Feasibility Analysis

You will write an 8-page minimum Feasibility Analysis for a business that you would like to study or consider creating. The goal is to understand if there is a market for the product or service before additional resources are expended. Assuming a market niche is found, this analysis will be foundational to building the business plan. You should have a minimum of 10 outside sources and the paper should be written in APA format. For more information, read Scarborough: ch. 4, which outlines each category that should be addressed.

Feasibility Analysis Instructions

Purpose

The feasibility analysis helps the entrepreneur determine if his/her idea can be a viable business or not. The process can help the entrepreneur save time and money creating a business plan if the business is not viable. If the business is viable, the entrepreneur can proceed to the Business Plan phase with more knowledge and confidence.

Formatting

The Feasibility Analysis must be a minimum of 8 pages, not including the cover page, business description or reference page. It will be written in APA format and will have a minimum of 10 trusted references (i.e. scholarly journals, trade journals, government documents, etc.) beyond the text. Be careful of various internet sites due to their propensity for factual errors. The paper should be in 12-point Times New Roman font, double-spaced with 1-inch margins.

Instructions

The Feasibility Analysis includes the following:

1. Cover page

2. Proposed Business Description

3. Industry and Market Feasibility Analysis – See Scarborough: Chapter 4 for an in-depth description. Be sure to include all of the pertinent sub-topics for your proposed business.

4. Product or Service Feasibility Analysis – See Scarborough: Chapter 4 for an in-depth description. Be sure to include all of the pertinent sub-topics for your proposed business.

5. Financial Feasibility Analysis – See Scarborough: Chapter 4 for an in-depth description. Be sure to include all of the pertinent sub-topics for your proposed business. This section must include accurate estimates of revenues and costs based on appropriate research.

6. Final Analysis – Based on the information that has been gathered, determine if the proposed business should proceed to the Business Planning stage.

Feasibility Analysis Grading Rubric

	Exceeds	Meets	Does Not Meet	Little to No Attempt
Following Formatting instructions	8–10 points Exceeds expectations. Easy to grade.	4–7 points Minimally meets requirements.	1–3 points Does not meet all requirements.	0 points Little to no effort shown.
Cover Page and Business Description	8–10 points Comprehensive and concise review.	4–7 points Adequate summary. Needs more definition.	1–3 points Misses major points. No real content.	0 points Little to no effort shown.
Industry and Market Analysis	31–40 points Complete and thorough job.	21–30 points Minimally meets requirements.	1–20 points Does not meet requirements, or is missing sections.	0 points Little to no effort shown.
Product or Service Analysis	31–40 points Complete and thorough job.	21–30 points Minimally meets requirements.	1–20 points Does not meet requirements, or is missing sections.	0 points Little to no effort shown.
Financial Analysis	31–40 points Complete and thorough job.	21–30 points Minimally meets requirements.	1–20 points Does not meet requirements, or is missing sections.	0 points Little to no effort shown.
Final Analysis/ Recommendation	8–10 points Complete and thorough job.	4–7 points Minimally meets requirements.	1–3 points Does not meet requirements, or is missing sections.	0 points Little to no effort shown.

** The instructor may adjust points for work that falls between two grading categories.