Johnston MKT120 Ch13 quiz

Question # 00003232 Posted By: neil2103 Updated on: 11/07/2013 06:09 PM Due on: 11/20/2013
Subject Marketing Topic Marketing Tutorials:
Question
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Question 1

Retailing on the Internet already accounts for about 25 percent of all retail sales.

Answer

True

False

5 points

Question 2

Truck wholesalers may provide almost the same services as full service wholesalers, but they usually specialize in perishable products that regular wholesalers prefer not to carry.

Answer

True

False

5 points

Question 3

Specialty wholesalers usually sell a very narrow range of products and compete with other wholesalers who have a broader range of products by offering expert technical help and/or service to their customers.

Answer

True

False

5 points

Question 4

Agent wholesalers are very common in international marketing.

Answer

True

False

5 points

Question 5

When a department store manager decides to offer its female shoppers a free trial of Clinique's new skin cream, this is a decision about:

Answer


Product


Place


Promotion


Price

5 points

Question 6

Regarding supermarkets, which of the following statements is TRUE?

Answer


They average less than $5 million a year in sales.


Net profits after taxes usually amount to about 3 percent of sales.


Compared to super warehouse stores, they offer lower prices and more service.


All of the above are true.


None of the above is true.

5 points

Question 7

"Voluntary chains" are retailer-sponsored groups--and "cooperative chains" are wholesaler-sponsored groups--that work together to better compete with corporate chains.

Answer

True

False

5 points

Question 8

A consumer who went to shop at a "supercenter" would probably expect not only to be able to buy food and health care products, but also to leave dry-cleaning or have shoes repaired.

Answer

True

False

5 points

Question 9

Wholesalers:

Answer


Have had to deal with a competitive threat posed by large retailers that have taken over wholesale functions.


Do not use e-commerce to serve customers.


Face competitive pressure from shipping companies such as FedEx and UPS that make it easier for producers to ship directly to customers.


All of the above.


A and C only.

5 points

Question 10

Retailers who follow a policy of "buy low and sell high" are practicing the "mass-merchandising concept."

Answer

True

False

5 points

Question 11

Compared to conventional retailers, which of the following types of retailers offer a wider product assortment but less service?

Answer


Convenience stores.


Supermarkets.


Telephone order retailers.


Department stores.


Limited-line stores.

5 points

Question 12

The sale of candy from a vending machine at a bus station is not considered retailing since no store is involved.

Answer

True

False

5 points

Question 13

Regarding supermarkets, which of the following is NOT true?

Answer


They introduced self-service to reduce their costs.


After-tax profits are very good--averaging 10 to 15 percent of sales.


The newer ones carry 47,000 product items.


They average about $17 million a year in sales.


They got their start as an experiment during the Depression.

5 points

Question 14

The "wheel of retailing" theory says that:

Answer


retailers go through cycles from high costs and prices to lower costs and profits.


general stores will dominate U.S. retailing in the next century.


new types of retailers enter as low-status, low-margin, low-price operators and eventually offer more services and charge higher prices.


all of the above are true.


none of the above are true.

5 points

Question 15

The trend toward scrambled merchandising can be explained by:

Answer


the "Wheel of Retailing" Theory.


the fact that cities are getting larger and larger, and it is harder for a retailer to segment the market.


growing consumer demand for more service in retail stores.


the fact that some retailers have traditionally used markups which seem "too high" to other retailers.


the growth of telephone and direct-mail retailers.

5 points

Question 16

When a supermarket manager decides to offer online ordering at the store's Web site, this is a decision about:

Answer


Product


Place


Promotion


Price

5 points

Question 17

A consumer's total cost of shopping on the Internet includes delivery costs in addition to purchase price.

Answer

True

False

5 points

Question 18

Single-line stores that used to carry anything they could sell in reasonable volume were the main retailers in the United States.

Answer

True

False

5 points

Question 19

Which of the following is NOT a franchise operation?

Answer


Subway (food).


H & R Block (tax work).


Kinko's (copy center).


7-Eleven (convenience store).


All of the above are franchises.

5 points

Question 20

Telephone selling (telemarketing) is still extremely popular despite the National Do Not Call try.

Answer

True

False

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Tutorials for this Question
  1. Tutorial # 00003019 Posted By: neil2103 Posted on: 11/07/2013 06:12 PM
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