How to: Recover from a Social Media PR Disaster

Read: “How to: Recover from a Social Media PR Disaster” (from Mashable

Business) here:http://mashable.com/2011/08/24/pr-disaster-recovery/



The

Session Long Project will ask you to read and identify the claims within it. You

will then write a three-four page response to the article expressing whether you

agree or disagree with the author. You will want to cite the article you have

read in your essay. Again, this assignment is to give you some experience to

continue writing argument, using third person writing (when warranted), and

using APA format. Unlike the Case Assignment, you should include your opinion

here, stating whether you agree or disagree with the author’s claims. Continue

to use the reading material to help with summarizing, paraphrasing, and

argument.

Expectations

• Write a three-four page essay that states your opinion of the piece
• Use good summary and paraphrasing
• Introduce quotes when citing the article
• Use APA citation style and include a reference list